Overture Is Dead – Long Live “Yahoo Search Marketing”!

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The Pay-per-click engine that really started it all – Overture – has been rebranded as “Yahoo Search Marketing”. It’s not surprising. The Yahoo! brand is much stronger than Overture. Because of the mass takeovers of a few years back a good position in this PPC index gives you a great position in the results of search engines such as: Yahoo, AltaVista, MSN and CNN.
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