Cuil – The New Google?

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If you keep up with technology news you can’t fail to have noticed that a new Search Engine, set up by former Google employees, has launched.

Called “Cuil” (pronounced “cool”) this aims to use context and relevance, rather than simply counting links and reading page content. Of course, this has been attempted before, so how does Cuil shape up?

This is from a users point of view. It’s probably too early to be talking about a marketing viewpoint. And after all, if this is focused on delivering results better than Google you’ll probably find it more difficult to optimise pages to try and force a high ranking – if Cuil takes off. The basic premise of providing quality content should help, however.

The first thing you notice is the way results are displayed. Although it takes some getting used to for those of us who treat Google’s list view as second nature, the grid view provided by Cuil is rather pleasing to the eye. At a glance you can usually see what each site in the listings are about.

So how do the results rank? I tried a few searches, including “Fly Fishing”, “Motorcycle Mechanics” and “How To Sell Your House” to see how relevant Google and Cuil results are.

The short answer? Google and Cuil provided mostly different results, which is kind of pleasing as it at least shows Cuil is doing things differently. I also liked the way Cuil provides further search examples as you type, and the tabbed results window.

Ultimately, however, though less flashy Google was quicker to load (unsurprising considering the mighty networks running the behemoth) and I was able to find a relevant site quickly.

Mostly, I think this is due to habit: I’m more used to Google’s results page, and I tend to scan a search engine results listing very quickly and usually can see what is an information site, and what is trying to sell me something.

Cuil is definately something to look out for. They have a mammoth task ahead of them to even gain a small percentage of the search engine market. But I can say that it does work, it does deliver relevant results, and if we can all break our habits and try something new, perhaps it will in some way succeed.








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