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I’ve already written a comprehensive review at this site and don’t worry - I’m not going to keep on. By now you’ve decided whether this is something that will benefit you or not.

I have been asked why I am promoting the product so enthusiastically - as I’ve only written good things about it. What are the bad things?

Well - it’s not 100% perfect, but it’s one of the best you will get. What don’t I like?

For one, it’s a video product. To be honest many people like this better, as you can kick back with a cup of coffee and absorb the information given to you. The videos are more of a slideshow format, so the cards you see on the screen in front of you always show a summary and the salient points of what is being discussed.

I myself would have liked a PDF document or a transcription as I can scan that quicker. But whatever rocks your boat

And the second “bad” point is the bundled magazine subscription. The magazine is excellent, I won’t deny that, but why market it via a trial procedure?

The fact is trial offers for magazines have, are, and always will be a very effective marketing method. It’s too expensive to produce a free magazine that is sent to your door - unless it is heavily ad supported. Paying for contributors and columnists will always take a heavy monetary cost.

This trial works by giving you a free copy, then letting you decide whether or not you want to continue. It’s try before you buy. It’s worth noting there are very few - almost none in fact - print journals that are specifically for Internet Marketers and website promoters. And as I said in the review, nothing beats a hard copy for ease of use. How many downloads do you have on your PC you’ve never read?

In any case you can cancel easily whenever you want, even before the second issue (so you won’t pay anything- ever).

I stand by my review, and if I had to give the product a rating, it would easily get 9 / 10. And that’s only because 10s should only be handed out to the best of the best, the ultimate in the field, and this field is still young.

Stomping The Search Engines 2

Technorati Tags: andy jenkins, brad fallon, internet marketing, seo, stompernet, stomping the search engines

Tags: andy jenkins, brad fallon, internet marketing, seo, stompernet, stomping the search engines

They say marketing is a numbers game, or perhaps a percentages game. And to a certain extent, that’s true.

It’s all about making a profit. That is, getting more money out than you put in.

There are two figures that are important: Conversion Rate and Return On Investment.

Google’s Adwords is an ideal practice ground for trying out these ideas. And after that it’s endless tweaking to try and improve the figures, until you reach that magical realization that you’re basically paying, say, .50c for every $1 you make.

And if I said I’d give you two dollars for every dollar you gave me, wouldn’t you give me every dollar you could possibly could?

Here’s how a simplified process works, and the steps involved:

1. You have a website, that sells a product.
2. You have traffic coming to that website from ads you buy on Google.

Now you need those magical figures I mentioned earlier.

Conversion Rate

By tracking the visitors to your site, you discover that for every 100 people who visit you make 4 sales. That means you have a 4% conversion rate.

You know this from your sites stats. You see 100 hits to your site, and you see 4 hits to the order page. Or, perhaps you see 4 clicks to the order button - whatever works for you.

Because you are selling an eBook for $10, you know essentially your profit is $40 for every 100 visitors. So if you can get 100 visitors for less than $40, you’re in profit.

If you’re running an affiliate program the same principles apply. Instead of sending them to your own site, you can send them to the affiliate site, via your link. And because they pay a percentage per sale, you know you will make 50% of each $20 sale = $10. In effect, the same figures for our demonstration..

So now you need those visitors. Enter Google Adwords.

At Adwords, you discover various keywords for your product. To keep things simple, if unrealistic, we’re going to use one keyword. This keyword costs you $1 per click.

That means you can buy 40 clicks for your $40. Since you need 100 clicks to make $40, that’s obviously not good enough.

So we try another keyword. This one costs us 20c per click. That means you can get 200 clicks for $40. Good! By our calculations, that’s $80 worth of sales for 200 clicks. We have a four percent conversion rate, so 200 clicks = 8 sales = $80.

However, there’s another point we have to take account. Impressions vs Clicks. That’s the conversion rate for your ads themselves. Luckily Adwords only charge per click, NOT by impression. If you were using another method, for example paid advertising on Blogs where you pay per impression, you’d need to know those figures too.

As an example, an ad company charges $40 for 1000 impressions. If you were sending an e-mail ad, it may be to 1000 subscribers. You discover that for every 1000 times your ad is shown, you get 50 clicks to your site (or affiliate site). That’s a 5% conversion rate. Because our site converts at 4% (remember?) that means we get 2 sales: 1000 impressions = 50 clicks = 2 sales. So in the end it’s costing you $40 to make $20 - not good enough.

Time to tweak! If you can increase your ad coversion, by using better ads, you can get more clicks. If you can increase your sites conversion, by a better sales page, you can get more sales. If you can increase your product price or your affiliate percentage, you get more profit. That’s the numbers game.

And that, my friends, is marketing in a nutshell. Not as difficult as some make out!

Return On Investment

This is a catch all term that describes how much you make or lose for how much you put in.

For example, in our simple one man, one site demonstration we make a 100% ROI. We make $80 for every $40 we invest.

This term is also used for more general investments, for example, say you pay a copywriter to overhaul your sales copy, and it costs you $200.

This work means your site is now converting at 6% instead of 4%, so you are now making 12 sales per 200 clicks instead of 8. It means you make $120 per $40 you put in, instead of $80. Over a specific period of time, say a year, that’s many more sales. A high ROI for the $200 you paid that copywriter!

For more information on the subject of conversion rates please read Claud Hopkins seminal “Scientific Advertising” - available freely in our Instant Marketing Library and in our Members Site.

Technorati Tags: advertising, adwords, conversion rates, copywriting, home business, internet marketing, marketing, promotion, return on investment, roi

Tags: advertising, adwords, conversion rates, copywriting, home business, internet marketing, marketing, promotion, return on investment, roi

This is a product from LazyMarketer.com called “VIP Confessions: The Conduit Method”.

It’s the kind of report that I love. Short on hype, long on fact - and it gives you a system and strategy that you can follow with real world examples.

You know there are many overpriced products in the Internet Marketing world and a lot of them are style over substance. What I like to find are realistic reports, that are rich in facts, include something that will work and is something that can help me increase my profits — or even start a whole new income stream itself. In short: This is a bargain.

This is a SIMPLE strategy. It’s LEVERAGED - so you are working off the efforts of others. And it’s about Affiliate Marketing specifically.

The Conduit Method relies on the fact most people looking to buy a product online already know what it is they want. And it’s your job to step in and offer it - in the simplest way possible.

I’m pretty excited about the ideas in the Conduit Method. I’m going to try my hand at the specific type of site it tells you about right away - and it won’t take me long…

Here’s an example of the power of this simple system, from the report:

Chris Rempel (the Author) made $5.061 in Commissions from a 12-Page site with PR0 with just 4,151 unique visitors.

Interested?

The Conduit Method is available at the link below, for only $14.95

The Conduit Method Report

P.S. This now comes with two videos describing the process and showing examples in more detail. The links to the videos are in your download package.

P.P.S. 100% Commissions on offer here, too.

Technorati Tags: conduit method, internet marketing, lazy marketing, marketing guide, marketing report, marketing tips

Tags: conduit method, internet marketing, lazy marketing, marketing guide, marketing report, marketing tips

You often hear claims of people earning “hands free, automatic income”. The good news is that this IS possible, albeit with a little work beforehand and some time spent on maintenance/updates.

The method most used is to set up content sites that target specific niches, and then serve ads on those pages. All that’s left in the equation is to drive traffic to the site.

Of course, nothing is ever really as simple as that so here’s a few tips to get you started:

1. The easiest way to run a content site is to use Wordpress, or your blog/cms platform of choice. Wordpress is a great staple because it’s very popular, has a lot of plugins and templates available, and is of course free.

Once you have decided upon your niche you only need to buy a domain name that has some of your keywords in it (or find an expired domain name), and then couple that new domain name to the host of your choice.

2. One of the most important steps is to build a list of keywords for the niche you are going to target. Luckily there are many online tools you can use for this.

Nichebot Classic (uses Wordtracker)
Google Keyword Tool
MSN Keyword Forecast (keyword counts)
MSN Keyword Tool

You can also use misspellings of keywords, and even misspellings of competitor domains:

Misspelled Keywords Tool

You can generate your own common misspellings by including run-on search terms (i.e. no spaces, such as “formulaone”), double letters, missing letters, and difficult-to-spell words.

You can find the keywords used by competitors, using Spyfu.com

And you can even find those competitors, by using Quantcast:
(look at the “audience also visits” list)

Finally, for some quick and easy traffic, you can use keywords based on the Digg.com front page (popular URLs), the Technorati top posts, Stumbleupon Buzz, etc. A site called http://www.populair.eu contains a handy list of these top sites.

3. Your next step is to write articles on each keyword, in your new wordpress blog. Some of the best types of articles to write include reviews, how-to’s, and tips. To help drive readers, you can use topics such as:

keyword+ “controversy”
keyword+ “tips” “advice” “help” “tricks”
keyword+ “scam”
keyword+ “free”

etc. For example: “Ipod Tips”, “Ipod Tricks”, “Ipod Help”, “Free Ipod”, “Ipod Secrets”, or for other subjects:

“Rich Jerk Scam”, “Rich Jerk Controversy”, “Rich Jerk Review” for a business-opportunity type site.

Your article need not be too long, it should include the main keywords in the post title, and perhaps within the post itself, but don’t overdo it. Don’t use content verbatim from other sites because google penalises duplicate content.

4. To add income streams for your articles you can simply use an appropriate template, or edit one to include ads. This saves you adding ad code to each individual post - though that option is still there.

Adsense is very popular, and easy to implement. Wordpress plugins such as:
Adsense Manager can help make it simple.

Alternately, a ready made adsense-focused theme can make it simple, such as those available at: Adsense Blog Themes

You can also edit your themes manually within wordpress to include adsense in other places. Popular areas include the head of the entire page, left-justified at the start of each post, at the foot of each post, or in the side-menus. Note that google limits the amount of ads shown on a page.

There are also other income sources you may want to pursue:

CPA networks offer to pay you on a cost-per-action basis. For example, a credit card company can pay you per application. That means no sale is needed, the visitor just has to fill in a form.

Popular CPA networks include:

http://www.Azoogleads.com
http://www.Maxbounty.com
http://www.CJ.Com (a mix of affiliate types)

There are many more, simply search Google for “CPA Network”

Kontera is a little different. It will turn relevant words on your site into paid links automatically.

Chitika can show “mini malls”, which include price information, small descriptions, etc for certain links. These can work well on some site types such as technology ones.

Clickbank primarily offers digital products such as e-books, with high payouts up to 75% per sale. A site such as CBProAds.com can show these, or you can include relevant products manually.

Finally, there are specialist blog-advertising networks such as Blogads and PayPerPost that advertise more directly to your audience. You usually need a more established blog with good traffic to benefit from these.

5. At this point, if all works well, you should be able to get *some* traffic from the search engines, just from your keywords and article content alone. Of course you’ll want to increase this.

Commenting on blogs, and arranging links with blogs, can help your seo rankings. Try commenting on sites that are currently experiencing a buzz - such as the Digg front page, stumbleupon buzz page, etc mentioned earlier in this article.

Viral traffic from sources such as a branded report, branded video, free template, free salespage/product, that you release can have an excellent effect on your traffic levels. If you can include your link in the salespage/template/website etc you give away it can spread all over the web and increase your backlinks.

You can buy traffic from Google Adwords, Yahoo Search Marketing, etc, but you have to be careful. The keyword lists you built up earlier can greatly help here. Try to focus on “long tail” keywords rather than general ones for cheaper hits. For example, don’t try and buy hits to a term such as “dogs”, try focusing with “dog grooming”, “dog grooming in ohio”, etc. The idea is to have a great number of lesser-searched terms rather than a few high-searched ones (which can be priced exhorbitantly).

Remember: backlinks to your site help with your search engine position (along with other factors), so whever possible - by writing reviews, comments, testimonials, articles etc - link from keywords not just your basic URL.

Other search engine factors are harder to influence, but in general links from authority sites (try getting links from sites with a high Page Rank or even from .edu sites etc), one-way links, the age of your site (obviously only achievable over time, unless you are lucky and find an aged site that has expired or is for sale), and the content on your site are the most important.

6. After all this is setup your site is mostly hands-free. You then have a few options:

Move directly onto creating another site in another niche.
Continue to write new content for your site.
Continue to seek out new backlinks, submit new articles, etc.
Start an e-mail list.
Create your own product to sell (such as an ebook), and get affiliates for your product.
Or even sell your site!

Technorati Tags: ad revenue, adsense blog, adsense income, adsense websites, advertising income, advertising revenue, chitika, content blogs, internet marketing, keyword research, keyword tools, kontera, make money

Tags: ad revenue, adsense blog, adsense income, adsense websites, advertising income, advertising revenue, chitika, content blogs, internet marketing, keyword research, keyword tools, kontera, make money

Traffic can come from many places. Apart from your regular visitors - perhaps fans of your site, visitors from your e-mail promotions, or contributors to your forum - those folk who find you from a search query are among the best.

These are qualified, pre-screened, visitors. They have come to your site expecting to find whatever it is they are looking for. And it’s the search engines job to match these searches with quality content.

The big search engines DO want you in their listings. Honestly - they’re not trying to exclude you, heck… they need you!

To that end they all provide various tools and guidelines to (a) ensure you meet the strict quality control and (b) ensure you are found for the right terms.

Google

Currently, the #1 search engine by almost every ranking method known to man. Google’s help and advice can be found at their Webmaster Central.

This section of their site includes their webmaster tools, their comprehensive Analytics software, their Optimizer to help you rank better, and information on submitting content: such as products, books, rss feeds, local listings and more.

The aforementioned tools are also worth a thorough look. Here you’ll find the all important Sitemap area where you can specify what pages on your site are indexed, and view statistics on the search terms you are found for and more.

Yahoo

Yahoo don’t offer an all in one webmaster area like Google, but you may find these links helpful:

Add Your URL To Yahoo - unless you want a paid submission, it’s usually quicker to get crawled from a link on a already listed URL. There are, however, special areas for submitting media and mobile sites.

Site Explorer - See what pages you have listed.

Other Yahoo Links - Webmaster Guidelines, Marketing Services etc.

MSN

Despite Microsofts efforts MSN Search isn’t as popular as the other two. They do however have a useful section at their latest incarnation, Live.com

Live.Com Webmaster Tools includes validation and authentication tools, guidelines, technical support, and a webmaster forum. Typical of Microsoft this looks rather corporate and the links can be confusing, but dig around and there’s quality information there

Technorati Tags: google, google listing, google seo, google tools, internet marketing, live.com listing, live.com seo, live.com tools, msn seo, msn tools, search engine optimisation, seo, Traffic, webmaster tools, yahoo, yahoo listing, yahoo seo, yahoo tools

Tags: google, google listing, google seo, google tools, internet marketing, live.com listing, live.com seo, live.com tools, msn seo, msn tools, search engine optimisation, seo, Traffic, webmaster tools, yahoo, yahoo listing, yahoo seo, yahoo tools

101 Ways to Increase Blog Traffic
By Ruchir Chawdhry

Increasing blog traffic is incredibly easy. You just need a blueprint. A blueprint that lists what you should do to drive more traffic to your blog. In this article, I present to you 101 ways to increase blog traffic. Just follow the points given below to increase blog traffic:

1. Write great content. By writing out articles that are helpful/entertaining and engaging, you’ll double your chances of getting visitors and retaining them.

2. Write link bait

3. Use Yahoo! Groups (groups.yahoo.com)

4. Use Yahoo! Answers (answers.yahoo.com)

5. Join MyBlogLog.com. Add as many friends and join as many communities as you can per day.

6. Use a ping service like Pingoat.com

7. Leave comments on blogs in your niche

8. Write press releases

9. Participate in forums in your niche and put your URL in your forum signature

10. Link to other bloggers in your niche

11. Include your blog URL in your email signature

================================

For some amazing Video and PDF guides to Yahoo Answers, Stumble Upon, Social Websites, Yahoo 360 and more check out this special Dimesale:

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=185

This top quality package starts at five bucks and includes 50 Minisite Templates and a Traffic E-Course as bonuses!

================================

(tips continued)

Read the rest of this entry »

Technorati Tags: advertising, blog traffic, hits, internet marketing, linking, promotion, promotion tips, seo, Traffic, traffic tips, website promotion, website traffic

Tags: advertising, blog traffic, hits, internet marketing, linking, promotion, promotion tips, seo, Traffic, traffic tips, website promotion, website traffic

One of the cool things about Internet Marketing is that you can use technology to automate many parts of your business.

Something many people are familiar with is the humble Autoresponder. This is , quite simply, a program that will send out e-mails you specify at regular intervals.

I won’t go into the specifics of an Autoresponder, there are many to choose from. I use the Autoresponse3 script on my own domain, many like the third-party Aweber service. Instead, in this e-mail, I’m going to look at how you should craft your e-mails themselves.

The first thing you do is get the subscribers e-mail address. This is usually achieved by the user entering it into a form on a webpage, though e-mail subscribe options are available too.

In order to tempt your visitor to subscribe, it’s usually normal to offer a gift, or even not to let access to the site/webpage at all until the details are entered. Your autoresponder can be a very powerful tool that works hands-off, so it’s worthwhile taking some time to craft your e-mails.

Therefore, your first e-mail should be a welcome e-mail, along with details on how to download your gift or how to access your page.

(continues after this important message)

============

Wes Blaylock has just released “The Secret Follow Up System” along with some tasty bonuses for just about $5.50 if you act fast. This is a very interesting report - and you can get it here:

The Secret Follow Up System

============

After this your aim is to continue building a relationship with your new subscriber, and if possible generate some extra sales.

There are a few ways you can achieve this.

1. Provide content. If you can include tips or articles in each e-mail, and if possible only provide “tasters” of longer articles, with a request to click through to your site for the rest. That means you get another visit, and the opportunity to offer something”extra” there.

2. Reiterate your original service. In case your visitor never actually passed beyond the original signup box, a polite reminder can prompt them to return. For example, you start an e-mail with a nice “Hi, I was just wondering if you enjoyed xxxx” or “Hi, If you didn’t get the chance to visit xxxxx”.

3. Reiterate bonuses,oto’s or upgrades. If your visitor bought a product when they signed up but passed on the OTO or upgrade offer, you can try for the sale again with a direct link to the offer.

4. Provide freebies. Don’t overdo it, but a nice gift or two can work wonders. And if that gift is branded in some way, even better. Just don’t give away junk.

5. Provide links to other sites of yours if you run more.

6. Consider giving special discounts to any services or products you sell. After all, a sale at a discount is better than no sale at all.

7. Encourage audience participation! If you have a Blog, request comments. If you have a forum, start some topics and post them in the e-mails, and even if you have none of these you can still request feedback/tips/articles with a promise to publish them in the future.

Using these tips you craft e-mails that appear friendly to your visitor, and will also work well from a marketing point of view. Your goal as always is to keep your subscriber, and to make money, and a healthy balance of information, gifts, and links will go a long way towards this.

=======

As I mentioned in the boxout in the middle of this article Wes Blaylock has written a great guide to follow up e-mails, based on his own successful system, which he is offering at an extremely comprehensive price - from $5!

His guide gives you breakdowns of how the emails should look, what they should contain, and how you should think when writing them.

As well as “The Secret Follow Up System” Wes has included his top selling “Profit Funnel Secret” (with Template Set!) and “Make More Money Everyday”.

The price is rising over time, so to get the best deal head over to:

The Secret Follow Up System

Technorati Tags: arp3, autoresponder, autoresponder emails, autoresponder messages, aweber, e-mail marketing, email follow ups, email marketing, follow up sequence, follow ups, sequential autoresponder, writing emails

Tags: arp3, autoresponder, autoresponder emails, autoresponder messages, aweber, e-mail marketing, email follow ups, email marketing, follow up sequence, follow ups, sequential autoresponder, writing emails

If you want to run a successful internet-marketing business but don’t want the monetary and time investment to build a site from scratch, there is an alternative.

Buy an already working site, and capitalise on it!

The advantages are obvious. Someone else has done the hard work for you, identified a niche, bought a domain name, and built a site around it.

All kinds of sites are available, for all budgets. You’ll find content sites, game sites, web 2.0 sites, retail sites, and more.

You’ll even find unique one-off products and services.

There are a number of ways to find these sites, and quite a few pitfalls you need to avoid.

Finding A Site For Sale.

1. Try contacting the site owner of a site you are interested in directly. Sometimes, you will find “site for sale” notices on sites you come across, but these are rare. Many “for sale” notices are just on parked domains, and therefore you are only buying the domain name.

Older, less-updated sites are the obvious candidates for a purchase. Try looking through Dmoz or the Google Directory as there are many sites like this there.

Remember to ask for and verify current and historical traffic levels.

2. Look on dedicated “Business For Sale” sites. Be aware that the kinds of sites available here may be at a premium. On the plus side, if you have the capital, you will be buying an A+, professionaly developed website. These sites and truly ready-to-go and you should get a lot of help from the current owners during the transitional period when you take it over.

Some sites include:

BusinessesForSale.com
SitePoint.com
Sedo.com
WebsiteBroker.com

3. Look on eBay. A lot of people sell cheap websites here, but make sure you read “What To Avoid” below first. You can also try classified sites such as Loot and Craigslist.

4. Use the Digital Point forums. There are hundreds of websites traded here, and since these are marketing based forums they are traded on their current or projected profitability. These sites will usually contain information on the traffic, such as hits per month, google page ranking, and any directories the site is listed in. They may also contain details on the sites current income per month, if applicable.

What To Look For

1. A useful, keyword based domain name. Sometimes you’ll get lucky and find a cheap site with a premium name that is worth more than the actually website content. Sometimes it’s a good start for some strong SEO tactics, and sometimes a name will just leap out at you and generate possibilities on it’s own. One word, .com domains should be snapped up. Hyphens, numbers, and less used TLD’s should be avoided.

Of course some of the most popular domains around, like ebay.com, yahoo.com, and google.com don’t actually mean anything, so always keep potential branding possibilities in mind, too.

For example:

BUYMOTORCYCLES.com is good
BUY-A-MOTORCYCLE.info is not. There is potential, especially if it’s already receiving traffic, but in general avoid.

2. Current traffic. There are a number of ways to show the level of traffic a site has, the most common being hits per month. Proof of this is usually through the websites log, a screenshot of a popular site stats program such as “AWStats”, or a link to a third party tracker operating on the site, such as Googles Analytics or SiteMeter.

Be aware that raw hits may not mean anything, as it’s relatively easy to purchase say 10,000 hits to a site when all that site is doing to gain the traffic is appearing as a pop-under to another site, showing as a redirection from a dead site, or worse being automatically refreshed by a computer program 10,000 times.

Be especially wary of sudden jumps in traffic, such as an old site that has wavered around the 1000 hits mark and suddenly gets many multiples of that in the month or two before it’s listed for sale! The next tip might be a better indication.

Read the rest of this entry »

Technorati Tags: buy a business, buy a website, buy domain, buy site, domain auction, domain sales, domain templates, expired domains, expired websites, internet marketing, purchase domain, purchase website, site auction, site sales, website auction, website sales

Tags: buy a business, buy a website, buy domain, buy site, domain auction, domain sales, domain templates, expired domains, expired websites, internet marketing, purchase domain, purchase website, site auction, site sales, website auction, website sales