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An interesting article at Wired.com on Click Fraud - manipulating paid advertising links (such as AdSense, etc). Caveat Emptor!

Wired 14.01: How Click Fraud Could Swallow the Internet

“Butterfly Marketing”, in case you don’t know, is Mike Filsaime’s big-ticket uber-course/manual/scripts/dvd package. It will be a high-priced product and it’s due to launch Janurary 31st. This has been undergoing one of the longest pre-launch periods I’ve yet seen on-line, so I expect this will do well. Expect a lot of emails around that date!

As far as I can tell the package will detail Mike’s very effective method of marketing. Looking at his current sites, it seems to be focused around offering a polished, free service, usually as a members-site. His sites encompass everything from affiliate management to free traffic systems. He usually offers a `One Time Offer` after signup, so he builds a list, makes money on the upsell, and gets god knows how much in further income. It’s an impressive strategy.

Anyway, the link below will take you to the Butterfly Marketing Blog. You can find out more about the product there, and read the “leaked” chapter. I use the quotes intentionally… And one other thing, scroll down his Blog and there’s a cool video clip of Mike in action at a seminar, talking about some of his real-world results and other things, such as “sales funnels”, leverage, and the power of your optin list.

Butterfly Marketing