7 Deadly SEO Mistakes
Posted on | May 31, 2009 | No Comments
Welcome, Visitor! If you're new here, you may want to subscribe to my RSS feed, via e-mail, or subscribe to our mailing list. Thanks for visiting!
This a free course from the Stompernet team - delivered via e-mail.
I’ll be upfront here: this is, of course, promoting Stompernet but that doesn’t mean the course isn’t worth getting. Stompernet knows SEO!
I’ve posted before about the “LSI” video you can see, and how to “reverse engineer” (or at least figure out for yourself) how Google ranks sites, and you can still see it from the URL linked above.
In fact, along with the 7 Day e-course you’ll get access to 3 quality and relevant videos. All are well worth studying.
If you don’t want the Stompernet Stomping The Search Engines product don’t worry, there’s no pressure, but it is worth considering the trial at least 
Tags: seo > SEO Tips > stompernet > stomping the search engines
Build Your List For Free
Posted on | May 18, 2009 | No Comments
Subscription Rocket
We all know a mailing list is a very powerful tool. With one, you can contact your subscribers and let them know whenever you have a great deal or tips, articles, and information to share. Building a list invariably involves using an autoresponder and forms on your website, but you only get new subscribers by promoting that site.
Another way to build your list is through exchanges, where a group of website owners and marketers will drive subscribers to each other - in effect sharing their lists indirectly.
One such tool I have used in the past was Subscription Rocket - a very powerful and simple to use exchange that you can install on any webpage. This will show a quick window with a selection of lists and e-zines and it allows your visitors to opt-in to these lists if they so desire.
Of course, YOUR list/e-zine will also appear in these windows, across many, many, websites, thus gaining you additional readers without having to promote to them directly!
Version 2 of Subscription Rocket is due soon. It’s not open quite yet, but NOW is the time to join the announcement list and be ready when it does.
Because Subscription Rocket also uses a great referral system, you can promote the service itself to other e-zine and list owners and build your own memberships that way. So get on board before the crowds and make sure YOU are in a great position to benefit.
Update: Subscription Rocket is relaunching as “List Crew” - still the same great service, plus more! I’ll be posting extra information soon.
Tags: email list > ezine list > List Building > mailing list > subcription rocket > subscriber list
Testimonial Generator? What are you thinking?
Posted on | May 12, 2009 | No Comments
Over the past day or two I’ve been seeing a lot of e-mails about something called “Testimonial Generator”.
I have a couple of big problems with this.
At first I thought it was being promoted because of the usual reasons: It’s shiny and new and has an affiliate program. The usual people will jump on board because of that alone. I’ve said it before - give something a fresh lick of paint and an attractive commission and it will be promoted all over the web.
But, come on - seriously guys - a Testimonial Generator? How wrong is that?
Many will simply shoot me down right here. Those that believe that a sale is a sale, and that anything that can get you profit is worthwhile. Those who say that Internet Marketing is really one big hoax anyway: a way to get money from the gullible who need to make money themselves.
Well - I don’t subscribe to that. By now you’ve probably seen and realised that the Internet Marketing world is stuck in a strange world of it’s own. Selling to the converted. But that’s “marketing” in it’s purest form. As the well known phrase goes, with the right skills you could sell sand to the Arabs. Or ice to the Eskimos. Or any number of race-based epithets.
But “testimonials” should be just that: A honest review of a product. Of course you would cherry-pick those reviews, and of course those reviews may be glowing just because the reviewer want’s their name, photo, and link on your salespage. So what’s the harm?
It’s because the whole idea of faking testimonials so obviously and charging for a product to do so just strikes me as wrong - in so many ways. First, if you absolutely had to fake a testimonial it’s easy enough to write it yourself. And don’t worry about people recognising your “voice” in the text - just write it from another viewpoint. Treat it as an role.
You don’t even need to do this in the first place. Simply asking for testimonials should work. Even offering free previews of your book/software/product in exchange for a testimonial will work. They’ll be biased - sure - but it’s still infinitely better than an automated one.
The real way to use testimonials to your advantage is to post the bad along with the good. One or two negative reviews - maybe even tailored to mention only a single point - would bring some credibility to your product. As long as they are outweighed by the positive ones. Believe me - if a potential customer wants to buy something they will use their inherent bias to only really notice the positive reviews anyway.
Names bring with them weight. The only truly effective testimonials are those from the respected people in your field. And you cannot fake that without a threat of lawsuit
Testimonials are only a small part of a salespage. From a customers point of view a salespage should detail how a product can benefit them, but from a marketers viewpoint it’s better to actively elicit that emotional response, that need. If you wear both hats (being both a buyer and seller) you need to be as honest as possible while still obtaining that sale or commission.
It can be a difficult balancing act, but it will pay out in the long term. Believe in what you promote.
Wordpress Salesletter Theme
Posted on | May 11, 2009 | 2 Comments
Dirk Wagner has revealed a Wordpress Salesletter Theme, which he’s offering for just $5.
First, I was a little bemused by this. After all Wordpress is an incredibly powerful platform - capable of producing many types of sites - including a Blog which it was designed for. Why would you “waste” this amazing software on a simple salespage?
Wordpress can be used for review sites, blogs, shopping sites, local sites, homepages, and much more. Surely it’s overkill to use this for a salespage?
Then it clicked. Of course! It’s because Wordpress is so powerful that it’s ideal for this!
Simply install the theme and use Wordpress’s editor to create your salespage. Maybe there is a lot more to wordpress than sales pages, but that doesn’t stop you using it for one. I have to agree that it DOES make it easy to build one.
So if you want a salespage - powered by Wordpress - use this:
I doubt there’s an easier way to build a salesletter / salespage
PS. This being Dirk, you can earn 100% commissions too.
Tags: blog template > wordpress > wordpress salesletter > wordpress salespage > wordpress template
Accelerated List Building
Posted on | May 11, 2009 | No Comments
James Penn is only a teenager, yet he’s grasped the power of e-mail already.
We’re all told how e-mail can make your fortune. Even if today it’s not the money spinner it once was - it’s still more than capable of boosting your profits and throwing $$$ at you.
It’s not hype. There’s no better way to contact people than via e-mail. Customers, subscribers, and fans of yours are open to new opportunities and are more than welcome to purchase anything they feel can help their business, or help them get started in one.
I’ve discussed list building and e-mail marketing before. It’s still the best way to send out offers, and stay in contact with the people who want to hear from you. After all - we’re all in this together, and the way we find out about new techniques and new offers is via e-mail.
James’ report is a breath of fresh air.
He shows you how to build a list fast. He discusses how to ensure your opt-in conversions can hit 85%. He shows you his own Ezine Articles account to illustrate how simple articles can drive traffic and signups, and even let’s you in on a simple secret that let’s you steal new signups from competitors.
In fact, he’s reduced this to a six step system — but added much more.
You can get James’ system right here.
James himself made $1,500 with 32 sales in 3 days. Maybe that’s not enough for you, but it’s a lot for most people. He then went on to make nearly $4000 over the next few months.
But the beauty of this is that is just an example. It’s easy to replicate!
Effective e-mail lists rely on two strategies. First, you need to build that list, and second, you need to market to that list. He covers both bases with aplomb.
E-mail lists are amazing. I’m on… well, let’s just say more than a few. It’s my primary method of staying in contact with top marketers, learning from the best, and discovering just what works in today’s market. You’re probably the same. That’s the magic - we’re all both consumers and producers. We know how mailing lists work, and we know how to work with them. We all win.
Grab “Accelerated List Building” by James Penn today — for just TEN BUCKS - and get the awesome “Mailing Lists Unleashed” (RRP $37) thrown in!
PS. E-mail rocks. It’s power is undisputed, so take this opportunity to grab a unique guide with some amazing insights at a bargain price. You have a signup form at your site? Learn how to do so much more!
Accelerated List Building with Mailing Lists Unleashed - $10 while stocks last.
PPS. James doesn’t tell you this - but I’ve been to the download page and can confirm there’s more than one bonus there - along with a special affiliate program… You probably know what I mean 
Free Report: MBA In A Box
Posted on | May 8, 2009 | 1 Comment
The Stompernet guys (Andy Jenkins, Brad Fallon, and friends) have released some new material you may find enlightening. This is a free report.
“MBA In A Box” is a 96 page report full of “plug in, get paid” business information you can put to work right now. These are fast and simple tweaks and ideas you can use over and over again.
This report includes:
- Little adjustments that can increase profits by 15 to 70 percent.
- How to offer your customers more value, without spending anything yourself!
- Send a single letter to past customers, and get them buying again!
- How to stop wasting money and avoid being overwhelmed and unfocused.
This is a free PDF you can download right now and you don’t have to sign up for anything. Also at the same page you can watch a few videos that explain even more (please read the note further down).
And if you didn’t see the Stompernet video that blows the whole “LSI” argument out of the water (a must see!) you can read about it here.
Stompernet is a professional marketing company, selling top of the range courses and products with exceptional production values. It’s unlikely you’ll see a more professional site or video than those produced by Stompernet. Stompernet originated at a very high priced members site, but recently they’ve branched out to make their material much more affordable and available.
While I do personally recommend Stompernet products such as Stomping The Search Engines and Factor 5 I hasten to add that you don’t actually have to buy anything to enjoy their reports and videos. They’re not teasers or advertising material - they’re informative and useful - and there’s absolutely no pressure to join or purchase, even though I think you should at least take a look at what they have to offer.
PS. Check out their blog too - it’s a real eye opener!
PPS. You may remember me promoting “Stomping The Search Engines 2″ a short while back, in it’s free DVD form. You may be interested to discover you can now get it for $1 and access it online… Get there via the blog link above.
Tags: andy jenkins > brad fallon > factor 5 > internet marketing > mba in a box > stompernet > stomping the search engines
Instant Flash Banner Creator
Posted on | May 7, 2009 | 1 Comment
A lot of folk are promoting something called “Instant Banner Creator” right now. It let’s you create flash banners, with ease.
However - I’m going to use this wildy offered software in an experiment. I’m going to show you the alternatives… Other software and services you can find for free just by using the search engines. You see, Google is your friend. Always check the market!
Perhaps unsurprisingly I found a lot of variation in the market for banners.
Here’s one that looks really promising:
Simply choose a template, enter your text, and embed in your site. However, you pay for each flash banner you create. They are amazingly professional, though. Just be aware you can pay over $20 per flash banner - but it does at least include large rectangles and other sizes. Here’s an idea: Why not sell custom, pre-made flash banners? You could just use this service to create them.
But the next one could be even better. It doesn’t create flash banners, but it does make:
- Banners
- Headers / Footers
- Buttons
- Peel Away Ads
- … and more!
You can join this site for free, but the are less templates for free users. However, there’s more than enough to get you going. The site is Instant Banner Creator.
The next site allows you to create all kinds of banners - and it is FREE. The only downside is this takes a DIY approach, where you add your own images and text, but being flash based it does allow you to select various transitions and effects. If you take your time with this online tool you could build some professional looking banners with only a little work.
The site I talk about is Banner Snack.
Other options include:
Banner Generator (free online service - creates flash banners)
Banner Maker Pro (not free, but you can download a 15 day trial)
Flash Banner Creator (free trial)
Finally - for those who like to download software to keep on their computer - and even use them in a bundle, to resell, or use as bonuses I’ve added the following to your free members site:
- Banner Buddy
- Easy Flash Banners
- 125 Flashy Banners
- 114 banners/intros “Flashy Designs In A Box”
If you’re not a member it’s easy to get the username and password required to get in. Just sign up to us, using the form in the sidebar or by clicking “Join Us!”.
If you are already a member, just go to MembersSite.net and log in. If you’re on our list and forgotten the entry details, just look back through our old e-mails in your inbox (or deleted…). The downloads will be on the “Tools” page.
But wait… let’s get back to basics. Even with all these free tools and downloads, are banners worthwhile?
The answer is both yes and no. Banners are not as effective as they used to be. Many web users will filter them out - either mentally, or through software, and will not click. But the success of Adwords - essentially Google’s own image-and-text banner system, seems to disprove this.
By now you should realise that is never a straight answer in these matters and only your own testing will show if it works for you. For example, banners on your site linking to internal pages or other sites you own can work if your visitors are used to seeing them. And banners that mimic system/error alerts also work - but I wouldn’t recommend those, since they smack of adware. Text banners also vary in their effectiveness.
I can only give you my own experience. Banners that attract the eye and are placed prominently continue to get clicked. And if you run an affiliate program or want to offer people a way to link to your site banners are a great way to do it. People like to put them on their pages - to good or bad effect!
Finally, there are many exchange programs that accept banners, gathering you traffic. These vary from full banners to 125 x 125 buttons, but the end result is real… more visitors.
Banners are in some ways a throwback to the early days of the web and marketing but their presence is still felt. If you do go ahead and use them be sure to test how they perform. I think you might be pleasantly surprised.
Tags: banners > flash banners > free banner software > free flash banners
Warning - This Advanced SEO Technique is… Fake?
Posted on | May 6, 2009 | No Comments
The StomperNet guys stay on the cutting edge of SEO, and even in this fast moving world they tend to know what works.
So please watch this important video.
This new video is from Leslie Rohde. If you don’t know who Leslie is, let me just give you the quick description:
In 2002, Leslie was the very first person to advance the idea that Search Rankings could be affected by using the text in links that point to a page.
…Yeah, THAT Leslie Rohde.
Since he’s an SEO Engineer, and a StomperNet Faculty Member, I figure this video is going to cause trouble. Lots of trouble.
Just a quick note: When we were trying to figure out the
subject line for this email, one of our staff suggested:
“You can’t spell Bul**h*t” in SEO without LSI”. That’s how
controversial this video is.
(Believe me, I was tempted. )
LSI stands for “Latent Semantic Indexing”. In 2006, Google
filed a whole bunch of patents that led a LOT of SEO folks to
believe that LSI was in FULL FORCE and EFFECT at Google.
(Too bad NONE of those patents were actually about LSI - they
just LOOKED like they were.)
No matter.
In this video, Leslie will PROVE to you that LSI is NOT having any effect on your Search Rankings. Which means, if you’ve been struggling to get Rankings on Google because you’ve been chasing LSI - STOP.
Do this instead: Leslie is going talk about an SEO Strategy that
you ARE going to want to know about…
…It’s called “Referential Integrity”, or “RI” for short.
Yes, this New Video marks the beginning of the SIXTH series of
StomperNet’s famous Going Natural Videos. (I heard a rumor they’re re-opening their awesome Stomping the Search Engines 2 and Net Effect Journal for just $1!)
If you want to stop wasting time on SEO and only getting
mediocre rankings, then you need to watch this video - more SEO Video Goodness from StomperNet.
P.S. You’re not gonna like the ending. But you really should opt in and see the 2nd part of the video. And if you opt-in, they’ll also send you a 7-part report from Jerry West called The 7 Deadly SEO Mistakes.
Tags: latent semantic indexing > leslie rohde > LSI > marketing video > stompernet
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