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Hello William J; you said.... I feel like Im in that movie,Im so mad and I cant take it anymore!. I have purchased so many ebooks, affiliate programs and all the right stuff from the so called GURUS, I call them the Big kids, because its always the same people, each telling each other how great and wonderful they are. I love this forum,and I see alot of the same people inter-acting with each other always on the positive side, ALWAYS!!.Asking for help or direction, and getting it! I hope this is posted! I am so tired of being ripped off! If you want all that I purchased in the last year, I will give you one Hell of a deal!!. I am looking for that one person/s who have a real way to make a few bucks on the net, not PHP/PV, Affiliates up the a--, Just a hardworking, kicka--,way. I have the time effort and whatever it takes to get it done. There was a thread on this forum a while back about this very topic. I said... ...now those "how to make money and escape the rat race" programs aren't $1 and an SASE. Now they are $49 and $97 and $197 and they are delivered as a pdf. No SASE needed. No stuffing envelopes. Just the 'secrets' to "get rich" online. This has been my pet peeve since I got online in 1997. I can't count the number of people that soak thousands into books, ebooks and programs looking for that elusive secret of how to make money online. "Success" isn't a secret. It's a gift that you get in return for what you gave other people to make some part of their life better. Pareto's Principle runs wild online. Twenty percent of the people make 80% of the money. That's because 80% are addicts. And addicts focus more on supporting their habit than on what will actually benefit them. Addicts, you ask? Yup. Addicted to hype. Know what hype is? The term comes from the abbreviation for "hypodermic." Quick fix, anyone? [according to dictionary.com, hype is current day slang for hypodermic] Maybe even one person will read this - stop chasing hype - pull up their bootstraps and start building something worth building. To which Tony Blake replied;
Linda... "People are more willing to pay for DREAMS, than pay for RESULTS" Go back and read that sentence a couple more times... then think about it for just a little bit... It's a harsh reality, but a true one... people are more willing to pay for dreams -- the "hype," the tales, the built-up castles, etc. than they are for the reality that you need to work to get results... they want to buy the "magic bullet," the instant riches, the "you can become rich on the Internet without doing any work" pitch... or even the "buy this ebook or this software and get tons of traffic or millions of customers or billions of dollars" BS... As a marketer and product developer, when you discover the reality revealed in the sentence I shared above you are placed in front of a fork in the road... >>> One fork leads to creating products, services, information that can truly help people achieve their dreams, that can empower them to build the "success" realities they want deep inside (if they really want it -- most, even though they bitch and moan about their lot in life and talk about getting to a "better place" are really not motivated enough to climb from the plateau they live on)... >>> The other fork is a road that unfortunately too many marketers take... the road to creating the "crap" we see being promoted every day online... the have discovered the reality, the fact, that people will buy this bilge and make those marketers wallets even fatter, even though those marketers know the stuff they create or promote is junk -- it's all about the money, paying for the lifestyle and continuing to churn cash... the naked reality is that in most cases you can sell crack to the masses, tell them stories and BS, lead them down the path like the pied piper and a huge chunk of people will follow -- like rats... Fortunately not all marketers, online or off, are like this... but there are many, many, many who are... and many are people whose names you hear every day, who are seen in "high" regard, who are "legends," who are perceived the "best-of-the-best" -- and many are those who publicly show a face of concern and leadership for their customers and prospects, but privately have disdain for these same people... who see their customers as nothing but walking dollar signs and who only view them as a way for themselves to get what they want and how they want it (and believe me, I've been around when some of these people talk about their audience -- when they plot on how to "take" them again the next time -- the conversations would amaze and disgust you)... Linda is right... this is a business about addiction and fixes... about tapping that vein and shooting up the "feel good" drug of the day... about being the junkie or being the pusher... about the whore and the pimp... And it's sad... You, William J, are discovering exactly what Tony and I posted about. You've been paying for dreams. DREAMS. Not reality. You want reality? Here it is. 1) Stop buying "how to make money" and "internet riches" stuff. And - if you really think you got ripped off and the stuff isn't worth anything, don't try to pawn it off on someone else. If you truly think you bought garbage, and you try sell it to some other newbie to recoup your money, you're no better than anyone you complain about. Suck up your loss, learn a lesson from it and move on. 2) Here's a way to make money. Sell something you know something about to people that need it. People don't buy fishing hooks from a guy that's never been fishing and doesn't know a bass from a walleye. They don't buy kitchen products from people that don't know a wok from a dutch oven... I'm sure you get the point. If you don't know your own trade, you're sunk. If you're spending money, it should be for essential services (like business cards, hosting, etc) or to reach your customers - not to learn how to make internet riches. Quite frankly, I've never spent a penny to reach customers and most of my clients don't, either. My personal advertising budget is next to nil and I've been self employed for over 20 years - online since 1997. PR outsells advertising ten to one any day of the week. People have a resistance to advertising. They know it's a paid message. They are not resistant to media exposure. They eat it up and ask for more. Trouble is, you don't get media coverage when you don't know your trade. 3) If you want to learn, try going to a library where the books actually have to meet publishing guidelines. Most ebooks couldn't GET published because the publisher wouldn't accept the liability. (I know, I own a relatively new publishing company). Read Al & Laura Ries "The Death of Advertising and the Rise of PR." Read Forbes "Best Business Stories of All Time." Read Jon Spoelstra's "Outrageous Marketing." Read Shel Horowitz's "Principled Profit" REAL books on how to run a REAL business - not how to make money on the Internet stuff. You noticed all by yourself that a large number of these people endorse each other's stuff like crazy. Ever wondered why? You figure that one out. Bottom line... find something you want to sell. Doesn't much matter if you are the creator or a wholesaler. Learn that industry inside out. Learn where the customer are. Learn what their concerns are. Then craft your message to talk to them. Go where they are. Get your message out. That's what works. Most people don't bother. It's too much work. What they don't see is that the "hard work" is hardest at the beginning. It gets easier over time. But, instead, they buy another "how to make money" book. Maybe that's the one, they think. The "one" person that can help you is the guy in the mirror. For starters, go tell him to put away the Visa for a while. Kick the addiction to hype. If you ever decide to sell something "real" - not marketing materials that you know nothing about, let me know. Real business owners (whether online or off, or both) I can help. Dreamers I can't help. No one can help an addict but themselves. They need to start by kicking their addiction to hype. So there you go. Reality. Now, it's up to you what you do with it. And just in case you need some proof that I walk what I talk, click the link below. : )
Best of luck, |