Instant Marketing Library - Your Free Package
of Marketing Goodness!
http://www.InstantMarketingLibrary.com
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Netpreneur News Issue 72
(C) Stuart Reid

Written by Marketers, For Marketers :)

The best in Internet Marketing News, Reviews, Links, Articles and Advice.

* Issues of NetNews are PACKED with valuable links and information. Take your time, save it to your desktop, print it out... you have two weeks until the next issue! *

There's no way an marketing ezine like this can get through the spam filters no matter how hard I try. Please bookmark the on-line edition, and you can also get a PDF to read/print from the same page. Online Copy --> http://www.netpreneurnow.com/latest.shtml

This issue -> Special notice about our e-mails, Members Site updates, New Products, New Links, Instant Buzz 2, RSS Autopublisher, NameCheap Offer, Instant Guru, New Google Toolbar, Adsense Alternatives, and more!

Articles -> "RSS:News You Choose", "How To Write Effective Web Copy"

Thought for this issue -> "People, in general, are getting Poorer, Older and Sicker. This trend is well documented. How can you help people and profit from this?"

Quote for this issue -> "I don't know the key to success, but the key to failure is trying to please everybody." - Bill Cosby

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Hello , and Welcome!

It's been a while.

This is the first issue of Netpreneur News for a few weeks. Post-Christmas is usually a slow period, and a time when people like me start making excuses to avoid doing anything that seems like work. Hence the lack of updates.

But now it's time to start back. There's lots happening in our little world. Technology marches on, but the emotions that drive you and your fellow humans haven't changed for, well, centuries. Marketing - the art of Selling - still strives to appeal to the same basic instincts.

Make no bones about it. We're all here to make money. There are new obstacles to overcome when we use the Internet as our medium (such as the increasing failure of E-mail) but don't despair. There are more new Internet users than ever before and many hundreds of thousands of these (maybe you included) are starting to discover that it's an ideal place to run a business. And you don't need to be an Amazon, Ebay or Google to be successful.

Dive right in. Soak yourself in the knowledge freely available and above all, take action. There are so many paths you can take, so many choices you can make, it's almost foolproof. From Affiliate Programs, to Resellers, to Content Providers we can all achieve the lifestyle we want. Whether you focus on building customer relations, generating recurring incomes, going for the big sales or the small - Netpreneur News is here for you!

-Stuart Reid

P.S. Further down this issue there's a neat new section containing some new links, in a line or less. Check them out!

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A Note On Using E-Mail

There is too much competition in your Inbox. Even if e-mails reach you, they are likely to be deleted or missed. I know I use a ruthless "scan and delete" system. So do a lot of people.

This wasn't a problem when I first came on-line. There wasn't even much call for Filters, Blockers, or junk accounts. Heck, no-one even bothered hiding the e-mail addresses.

E-mail won't die. I'll still send e-mail as it's the only way to reach the majority of you.

But I also appreciate you receive lots of email. I know you WANT to read what's relevant to you, but you don't have the time. I know you're tired of the same e-mails over and over. I know you want to make money on the Internet. You want proven methods that are workable for you. You want results. You want them now.

** E-Mail Alternatives **

The only real alternative at present is RSS. It stands for, depending on who you listen to, Really Simple Syndication. It's A way to provide content for the reader to receive, if they want it.

Blogs are the most visible use of this technology. My main Blog is at:
http://netpreneurnow.blogspot.com
You can get the feed at:
http://netpreneurnow.blogspot.com/atom.xml

What do you do with this feed? Use one of the hundreds Feed Readers available! You can have them running in your browser, your system tray, even in Outlook. You can be automatically notified of new posts, or you can check them yourself when you feel like.

You can even subscribe to my Blog. This is the main way you'll receive regular updates from me. It's a completely third-party operated service. I have no control. You have full control.

Full details on subscribing to the Blog, or on using feed readers, at:
http://netpreneurnow.blogspot.com
The subscribe link and information on receiving updates to your desktop are in the right-hand menu.

I'm launching more Blogs soon. More information. More freebies. Better organisation. Look out for details at the existing Blog or at the Website soon!

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Speaking of Blogs, Allen Says launched a new one, and you can make money from it!

http://www.instantgurublog.com/index.php?ref_id=2134

Join the Instant Guru Blog above, part of My Blog Network, and discover how to passively earn an income from everyone else's posts...

(Interestingly, an old blog of Allens is still up, last updated Nov 2003. Take a peek at secretwidsom.com :) )

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Free CDs!
(These are Still Available)
"Greatness Held Hostage"
http://www.netpreneurnow.com/greatness

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Found this link at the HowTo Forum:
http://www.webproworld.com/viewtopic.php?t=39582

It says the new Google Toolbar turns non-content links into links to Amazon etc. If true, I'm personally not impressed by this. Google is one of the companies most net people look up to. This `auto linking` doesn't technically change a site (live links are not effected) but it still smacks of Spyware-like antics.

This might not be that bad. First, it's in Beta. Second, you don't *have* to use it! And third -- how long before you can buy links that are placed this way? This might be a new wave of Pay Per Click advertising!

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Adsense isn't as strong as it was at launch. This was expected, with the amount of advertisers growing the income would drop. Googles technology is still one of the best performing, however, but with some websites created JUST to serve Adsense ads there's a danger the income will be shared "unfairly".

There's lots of alternatives around, if you want to try them. Sometimes, they can be incorporated alongside or in place of Adsense itself.

Check these links for some ideas:

http://www.internet-search-engines-faq.com/google-adsense-alternatives.shtml
http://www.threadwatch.org/node/306

It's also about time Overture/Yahoo released a credible alternative, too.

Personally I like some of the ClickBank based programs, such as:
http://www.affiliatepowerads.com/start.php?m=essjayar

* You may want to try these alternatives carefully, away from your homepage. Some of them can be intrusive (hijacking links) but most behave OK :) *

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Although the special offer for the Platinum edition of our Instant Marketing Library has expired you can still get the entire package and the bonuses for as little as $47.

This is amazing value, considering you get the Library itself (a superb collection of Marketing tools and books) as well as two bonus packages: Iprofits Ebook Collection -and- Script Wiz. Check the site below to see what you'll get:

http://www.InstantMarketingLibrary.com/platinum.php

...and remember, this is a one off purchase that includes LIFETIME updates (we're on the third already) and entry into a affiliate program/brandable application that can work quietly to earn commissions for you!

If you want the Iprofits Package alone, you can see it at:
http://www.productpacks.com

But please realise that the Platinum Collection contains that and much, much more!

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There's a new search engine doing the rounds called Search Estate. It's targeted towards Internet Marketers but seems to be making a real effort help your `average` Internet Searcher too.

You'll get a free ad if you sign up below.

http://affiliate.searchestate.com/?refwebid=44079&wc=157

I've been suspicious about the multitude of PPC engines around, that get no traffic, but Search Estate at least is backed by some big names. I haven't had a chance to have a good look around yet but so far, it's looking good. I'll try to get a review for next issue.

For now this is good if you want to find Marketing related stuff. For example, search for "Free Ebooks", "Affiliate Programs"... that kind of thing!

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Instant Buzz, the free Traffic Generating Toolbar, was upgrade to Version 2 earlier this month. The following link should let you join...

http://www.instantbuzz.com/essjayar

But if that does not work you'll need an Invitation. Simply e-mail me and ask, and I'll set you right up!

Instant Buzz is nice because it's a "set and forget" system. The toolbar is quite unobtrusive and if you want to take it further you can install Ads on any Webpage, and even try out the "Mailspace" ads added to this feature.

With MailSpace you can earn ad credits by having small ads inserted at the top of any e-mail you send - automatically. They are clearly marked as such (so they're not confused with the content of your email) and they'll also help build your Instant Buzz downline. Of course, you own ads will also be shown in others emails if you take part.

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RSS Autopublisher - a unique combination of RSS Feeds and Autoresponders - are currently offering free trials of their service. It's not for everyone, but if you're seriously searching for an alternative to Email Responders you may want to give this a go. Use the link below for your Trial:

http://rssautopublisher.com/cgi-bin/uam/x.cgi?a=r&id=1&aid=133

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NameCheap are *still* selling .info domain names for $2.88! That's an unbelievable offer, and for the price you can afford to create "throwaway" domains if you wish. There's no minimum order and no minimum number of years you must register for, though on renewal they'll be back at the normal price per year (around $8). Of course .info are not as famous as .com (what is?) but another benefit of this is you are more likely to find a good name.

http://www.NameCheap.com

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Lots of cool software and e-books you are free to download at the Members Site.

To join our Members Site visit:
http://www.memberssite.net/cgi-bin/locked.cgi

1. Google Magic
A transcript of an Interview by Peter Twist with various Google Ad experts, including Chris Carpenter (of Google Cash) and Jeremy Wilson.

2. Misspell Generator
A neat tool to generate common misspellings of keywords, that you may be able to target for increased sales.

3. Blogging Made Easy
A comprehensive guide to starting and maintaing your own Blog.

4. Niche Profits
A guide to creating quick web pages for almost any Niche you can think of.

5. Acrobat Speedup
I love this! Vastly increases the speed at which Acrobat loads files.

Login at http://www.memberssite.net once you have your free account and look around!

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The latest Articles posted to our database.
http://www.netpreneurnow.com/internet-marketing-articles

1. How To Get 50 High PR Links Each Month
http://www.netpreneurnow.com/internet-marketing-articles/article_332.html

2. Email Deliverability Tips
http://www.netpreneurnow.com/internet-marketing-articles/article_287.html

3. B is for Beliefs
http://www.netpreneurnow.com/internet-marketing-articles/article_295.html

4. 7 Psychological Triggers for Unlimited Sales
http://www.netpreneurnow.com/internet-marketing-articles/article_115.html

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RSS: News You Choose
By S. Housley

Why is RSS So Magical?
The answer is simple: RSS is news you choose.

How Does it Work?
Publishers and webmasters provide content and news in an RSS
feed. Users view the content of interest in an RSS reader or
news aggregator. The aggregator or reader contains the
collection of feeds that are of interest to the user. As the
RSS feed is updated the content in the reader or aggregator
updates with the new information. At any point, users can
remove a feed from their aggregator or reader and no longer
receive information from that source. Ultimately, the user
is choosing the news and content they wish to view.

As RSS has increased in popularity more and more webmasters
and publishers have adopted RSS as an alternative
communication stream. Webmasters use an RSS graphic to
indicate the content is available via RSS.

RSS Aggregators and News Readers
Generally, there are three types of RSS readers that users
use to view feeds that they've subscribed to. Feeds can be
viewed in a desktop application, web-based aggregator, or
plug-in aggregator.

Desktop RSS Readers
Standalone desktop applications generally run in the
background, similar to an e-mail client, automatically
refreshing headlines as newfeeds are updated. The RSS
readers collect the feeds and refresh items in the feeds
each time they are updated. An example of a popular
standalone desktop RSS reader is: FeedDemon -
http://www.feeddemon.com

Web Based Aggregators
Web-based news aggregators are online services. In simple
terms, you can personalize a web page. Each time that page
is accessed or each time you login to the service, the web
page news headlines from feeds that you have selected will
refresh. Examples of popular web-based RSS aggregators are:
SurfPack - http://www.surfpack.com , FeedScout -
http://www.feedscout.com or ActiveWeb Reader -
http://www.deskshare.com/awr.aspx . My.Yahoo even has the
option of including RSS feeds on My.Yahoo start pages.

Plug-in Readers
Plug-in news aggregators expand the functionality of
existing applications to allow users to veiw RSS feeds from
within an existing program. Some plug-ins work with web
browsers; others work with e-mail clients. An example of a
plugin is: NewsGator Outlook -
http://www.newsgator.com/outlook.aspx

Websites containing RSS feeds usually have a colorful
graphic indicating the availability of an RSS feed. The
graphic is usually marked 'RSS' or 'XML'. Simply click the
graphic and enter the URL of the file into the reader.
Regardless of the RSS reader or news aggregator used by web
surfers, the process of adding feeds is generally simple.
Web surfers need only to enter the URL of the RSS feed that
they wish to view into their news reader. Each time the
reader refreshes the feed the information contained within
the feed is updated and new content in the feed will appear
in the RSS reader.

Finding Feeds
In order to find topic-specific feeds, conduct a search on
the RSS search engines available at RSS Specifications -
http://www.rss-specifications.com/rss-directory.htm or try
RSS Locator - http://www.rss-locator.com .

About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing and
publishing RSS feeds and NotePage, Inc.
http://www.notepage.net a wireless messaging software
company.

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How to Write Effective Web Copy
by Herman Drost

Writing effective web copy begins with an understanding of
what the goals of your web site are. Are you trying to get
your visitors to purchase something or have them sign up
for your newsletter? Remember you are trying to get someone
you can’t see and have never met take a step towards
building a relationship with you or your company.

1. Create a customer profile – try to find out what are the
needs and desires of your visitors. Here are some examples
of questions you could ask:

Are they young, middle aged or senior?
Are they primarily male or female?
Are they financially secure or budget-minded?
What gets him or her excited?
What are his or her most pressing concerns?

Try to brainstorm a list of topics that might interest your
target audience.

2. Create a Unique Selling Position (USP) – This is a
statement of 2-3 sentences that explains why you are
different from everybody else. This is the unique factor
that sets you apart from your competition. Make this the
first thing your visitor sees when they arrive on your home
page.

3. Focus on benefits – most web users want to find the
information about the product or service they need as fast
as possible. If they land on your site, they want to know
how they will benefit from buying your product or
subscribing to your ezine. You will need to answer that
question as clearly and concisely as possible or you will
lose that visitor.

4. Use the inverted pyramid style – provide a summary of
your information by clearly communicating the direction of
your discussion. Use informative headings and subheadings
with a paragraph of 4 to 5 lines that supports them. You
only have a few seconds to grab your visitors attention.
Most will simply scan for the information they are seeking.

Use bulleted or numbered lists, boldface or colored font
to emphasize the points you wish to make. Include links
at the end of your paragraph (or within the text) to direct
visitors to other pages of your site for more in-depth
information.

5. Write in an informal or personal style – write in a
unique way that differentiates you from other small
businesses in a similar business or niche. It doesn’t have
to be elaborate or super-creative. You simply provide a
style that gets the attention of your visitors.

6. Keep your sentences simple – you are not writing to
impress. You are writing to communicate. You want to
pre-sell your product or service, therefore write as if you
are talking to a 13 year old.

Don’t use large words but opt for strong verbs over weak
ones. Use the active voice instead of a passive one. i.e.
Instead of “a good score was achieved by the team”…say “the
team scored a season high”. Speak “to” but not “at” your
visitor. Keep your sentences short and snappy.

7. Include searchable keywords – use targeted keywords in
your web copy that will allow the search engines to find your
site. Include these keywords in your meta tags, links and
file names also.

8. Eliminate the fluff - don’t waffle on in your writing.
You will only bore your visitors and they will click
elsewhere. Try to remove filler sentences that contain
phrases like “for those of you” and “all of you”.

9. Proof read your web copy – errors in your web copy give
the impression of being unprofessional or sloppy. Read the
copy aloud to yourself or get someone else to proof read
it. Often they will find more errors because they are more
objective.

Use the spell checker but don’t rely on it. Often it
doesn’t pick up all incorrectly spelt words. Print a
copy of your content. It’s easier to find grammatical or
spelling errors on a hard copy.

10. Take a break – revise your web copy after taking a
break from it for several hours or a few days. This allows
you to see it from a different viewpoint. You may find a
better way to say something to further improve your copy.

11. Use images sparingly – images should only be used if
they relate and support your web content. If not, they will
only distract the visitor from reading your web copy. Too
many images will slow down the time it takes for your
visitor to load your site in their browser.

12. Use effective navigation – your navigation bar should
help visitors easily find the main sections of your site.
Read: "How to Create an Effective Web Site Navigation
Structure" (http://www.isitebuild.com/navigation)

Writing effective web copy is the key to converting visitors
into buyers. Getting 1000s of visitors to your web site doesn't
guarantee sales. Reading your web copy should pre-sell your
product with the words you use. Once you achieve this, your
web site will become very profitable.

******************************************************************
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com..Affordable
Web Site Design and Web Hosting.
Pick up your copy of the 159 page ebook TODAY titled:
"Make Your Content Pre Sell" by going to the link below:
http://mycps.sitesell.com/webselling83.html
******************************************************************

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Latest additions to our Marketing Store.
http://www.netpreneurnow.com/shop.shtml

1. Website Conversion Secrets
http://www.netpreneurnow.com/websitesecrets

2. Resale Rights Profits
http://www.netpreneurnow.com/resalerightsprofits

3. Webmaster Black Label Tools 3
http://www.netpreneurnow.com/instantjava

4. Guerilla Marketing Basic Training
http://www.netpreneurnow.com/marketingtraining

And if you want more than one of these you're probably better off getting the Platinum Collection, which contains all the titles above and much more!
http://www.InstantMarketingLibrary.com/platinum.php

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More Cool Links.

Google SEO Tool:
http://www.webmasterbrain.com/

Free Advertising Giveaway
http://www.freeadvertisinggiveaway.com

Wordtracker Audio Tips
http://www.searchengineworkshops.com/articles/audiomagic.html

Googlism
http://www.googlism.com/

Free Webmaster Content
http://www.ContentDealer.com

TopRank SEO Blog
http://toprank.blogspot.com/

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Quick roundup of previous recommendations:

1. The Best Deal Ever
As it says, the best marketing deal I have yet come
across. Just take a look, no room to explain here!
http://www.netpreneurnow.com/bestdeal

2. Google Cash!
Proven plan for using Google Adwords to create
profitable income-streams mainly using affiliate
programs. This WORKS.
http://www.googlecash.info

3. Search Feast is a set-and-forget income-generating page
for ANY site. Just plugin your ClickBank ID and you're set.
http://www.SearchFeast.com/join?id=essjayar

4. The Web Boot Camp
A one-off $20 Payment makes you a member for life and let's
you resell the package for 100% commissions without any
complicated web-site editing or payment-processing!
http://www.webbootcamp.com/rg.cgi?essjayar

5. Marlon Sanders Marketing Dashboard
True Point-And-Click Marketing! There's no easier way to
learn or profit.
http://mdash.opportunity.com

You can look at previous issues at:
http://www.netpreneurnow.com/latest.shtml

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Netpreneur Now Members -
http://www.memberssite.net

Join at:
http://www.memberssite.net/cgi-bin/locked.cgi

Netpreneur Now Links- (some lead to sub-pages)

Marketers Library -> http://www.InstantMarketingLibrary.com

Daily Blog --> http://netpreneurnow.blogspot.com
Top Programs --> http://www.netpreneurnow.com/1prog.shtml
NewsFeeds --> http://www.netpreneurnow.com/news.php
Past Issues --> http://www.netpreneurnow.com/latest.shtml
Online Store --> http://www.netpreneurnow.com/shop.shtml
Top Programs --> http://www.netpreneurnow.com/1prog.shtml
My Articles --> http://www.netpreneurnow.com/mini.shtml
NetNow Forum --> http://www.netpreneurnow.com/forum
Site Tour --> http://www.netpreneurnow.com/tour.shtml
FR-EE Audios --> http://www.executiveaudioinstitute.com/reid

Traffic Tips --> http://www.netpreneurnow.com/2traffic.shtml
Buy Traffic --> http://www.netpreneurnow.com/traffic
Fr'ee Hits --> http://www.netpreneurnow.com/freetraffic
AutoSurf --> http://www.buttonswap.com/auto2
Hits Exchange -> http://www.exitlove.com
Button Ex. --> http://www.buttonswap.com

Hosting --> http://www.netpreneurnow.com/hosting.shtml
Links --> http://www.netpreneurnow.com/links
FFA --> http://www.netpreneurnow.com/cgi-bin/links.cgi
Classads -> http://www.netpreneurnow.com/cgi-bin/classifieds.cgi
Advertising --> http://www.netpreneurnow.com/advertising.shtml
Resell Rights -> http://www.ProductPacks.com
ToolBar --> http://www.netpreneurnow.com/setup.exe
Newbie Guide --> http://www.netpreneurnow.com/quick.exe
Ultimate eBay -> http://www.productpacks.com/ebay
Site Award --> http://www.netpreneurnow.com/award.shtml
Forums List --> http://www.netpreneurnow.com/boards.shtml
Article Subs --> http://www.netpreneurnow.com/submit-article
"Moans" --> http://www.netpreneurnow.com/moans.shtml


Internet Marketing Articles Directory ->
http://www.netpreneurnow.com/internet-marketing-articles

Internet Marketing Store -->
http://www.netpreneurnow.com/shop.shtml
* UPDATED *

Please rate this Ezine at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/ra70783.rate

Fr'ee eMail:
http://www.fastmail.fm - Fast, Powerful, Big Inbox!
http://www.mailpuppy.com - Quick and Cute
http://gmail.google.com - new and in beta, one to watch. If you can't get an account ask me for an invite, I may have some left!

If you want to contact me for any reason or to suggest anything
for the site, the ezine, or perhaps arrange ad-swaps or product
reviews use this address:
mailto:webmaster@netpreneurnow.com

Alternatively, and only for *URGENT* e-mails, use:
stuart at netpreneurnow.com

You can also use the Forum over at:
http://www.netpreneurnow.com/forum