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Netpreneur News 64
Published June 11th 2004.

* This eZine is only useful if you read it. Also
available on-line to bookmark *

http://www.netpreneurnow.com/latest.shtml

This issue: Niche Products, Email Automator, Affiliate Power Ads, Inside The Minds Of Winners, Resale Rights Vault

Articles: Conversation with a Newbie, Does The Number Of Links On A Page Affect Ranking?

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Hello ~~NAME~~, and Welcome!

This week it seems I've just been giving stuff away! The links to every new download are included in this issue.

The traditional "quiet" summer period will be starting in earnest soon, i.e. Hot days, no-one at their PC's :-( So if you want to do any selling my advice is to do it NOW. Holiday periods also mean the stay-at-home parents are busy with the kids, and people are just generally too busy for e-commerce.

It seems we're overrun with "Niche" products these days. It's the new bandwagon so please take care. It is NOT hard to find a so-called Niche!

The basic idea is this. Discover how many bids there are for certain terms, and see how many websites serve that term.

A profitable niche can be almost anything. For example, you could create a Kylie Minogue site (or any celebrity). Whoever is "hot property" at the moment. Get linked from fan sites, grab a good URL, fill the site with the usual (bio, pictures etc... all easy to find). Revenue? How about AllPosters.com, CD affiliates, Video affiliates, or even sell popunders and/or banner space. You can also build a mailing list (which will be of dubious quality :) )

Seriously - Niche sites CAN be effective and you don't need an "expert" or any special software to build them. The easiest affiliate programs to include are: ebay, Amazon and AdSense - because they provide content-targeted ads. Site content is also quite easy in the form of free articles, pictures and public domain information. It needn't be a work of art!

So don't bother with the Niche "systems" unless you're (a) Lazy or (b) just in it for the business opportunity. If you are just downline-building then it really doesn't matter *what* the program is, as long as you can convince others it's worth joining :-)

Yours,
Stuart Reid
Editor

P.S. I'm back mailing from EBEI. Don't forget -- EBEI still offers 1000 leads with a premium bulletproof responder for a buck!

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Resale Rights Vault is a neat fr'ee system where you can get a ton of premium products - most with resale rights - in exchange for your email. They're quite upfront about it, it's run for marketers to provide software in exchange for signups. It's a good system since everyone wins. If you remember the contest sites (like "12 Days Of Christmas") then you'll understand the idea. This is a repackaging of that.

You can join directly at:
http://www.netpreneurnow.com/resalerightsvault

And you can grab a PDF book that explains how you can work this opportunity and build lists as well as grab software:
http://www.memberssite.net/members/amazinglysimple.html

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ProductPacks was down but with the help of Greg at http://www.teknonhosting.com (great deals) it's now back up and running. Seems it was something to do with the htaccess file!

At productpacks you can get top software at "Whatever You Want To Pay"! Enter your amount, download the software. All PayPal Operated.
http://www.productpacks.com

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Bram Smith of Commission Spyder - one of my long-term opportunities (Join at http://affiliatesystem.opportunity.com ) has launched Email Automator.

It's a client-side (i.e. your PC) based Autoresponder System. You don't need to install anything and it's fully featured.

And it's fr'ee!

You don't even need to sign up for a list or *anything* - just go to http://www.emailautomator.com and get the software.

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Here's another cool ebook I added this week.
http://www.memberssite.net/members/itmow/

It's called "Inside The Minds Of Winners" and it's from Charles Burke, who runs the Sizzling Edge Ezine. It's a great motivational ebook that interviews many of todays top marketers to show how they work and how they are as "lucky" as they are...

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A brand new Affiliates Ads system was also launched last week. It works like AdSense but it displays mainly BizOpp ads. This means that a "click" can potentially earn you hundreds of bucks and will also build your downline(s). And since many of the downlines are multi-tier AND pay monthly you could even multiply the commissions further.

It's easy to setup and simple to install. If you have a marketing-related site I highly recommend installing some of these attractive ad-boxes there!

http://www.affiliatepowerads.com/start.php?m=essjayar

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From The Heart: A Conversation with a Newbie

by Stuart Reid


I've been inspired to write this short piece to answer THE most common questions I hear. It takes the form of a fictional discussion.

NEWBIE: "How do I make money on the Internet?"

ME: "You need to sell `something` to `somebody` - and of course make a profit."

NEWBIE: "What??"

ME: "You need to persuade people to exchange their cash for your goods."

NEWBIE: "That's another way of saying the same thing. Don't you have any practical advice?"

ME: "First, you need to know what people are willing to spend their money on. Discover what they want to buy, or would like to buy.

Second, you need to reach these people. You need to be where they are, to go where they go.

Third, you need to present what they want in the way they expect it."

NEWBIE: "Sure, that sounds like common sense to me. But if it was that easy we'd all be doing it!"

ME: "It IS that easy! There is NOTHING else. There's a lot of tactics you can use to make the process more likely to succeed, sure, but at the end of the day your job is to give people what they want.

You could specialise in one market. You could target any market that is likely to give good results. You could - if you were that kind of guy - blatantly scam everyone for a quick buck, but you'd quickly crash and burn that way.

You need to build a reputation. That involves trust. It takes more than just throwing offers at people - make friends with them first."

NEWBIE: "Now we're getting somewhere! I know what you mean - I'm getting sick of the same offers clogging up my mailbox each day, and if I am surely everyone else is?"

ME: "To some extent, yes, that's why you need to develop your own style and personality. The market is very busy, so you need to distinguish yourself. For example, it doesn't mean you shouldn't jump on the bandwagon *if* the current in vogue product is worth it - but you should try to make your offer differ from everyone elses!"

NEWBIE: "Right. Ditch those carbon-copy promotions, then!"

ME: "You've got it! Write your own ads, include your own bonuses, that kind of thing."

NEWBIE: "So, what can I do to reach these people and find out what they want? Is it just a matter of reading the messageboards, and when someone needs help send them to a good offer, with my affiliate link?"

ME: "There's so much you can do here. Personally, I think that way is pretty unlikely to succeed.

Remember you need integrity - a good reputation. You need to distinguish yourself in whatever market you choose (even if you are active in all markets). Your own web site and mailing list are a good start, and are almost essential. That way you can develop a following.

Then you need to build a basic strategy that encompasses ALL your marketing activities. A good starting point is to drive visitors to your website, and capture their e-mail address. Then provide them with good information and carefuly chosen offers where appropriate. With an autoresponder this can be automated.

Make your site a useful resource for them to return to with perhaps some changing content to encourage repeat visitors, such as a Blog, or a online newsletter, or a "xxx of the Day" type feature.

Once this is in place you have a good platform to work from, and then you can answer that board members question. If it sounds like hard work, I apologise, but you don't need to do it all at once. In fact I'd encourage you to start as soon as you can. You'll never come to anything if you constantly try to perfect everything. Build something first, and improve as you go along."

NEWBIE: (thinks for a moment) "Hmmm... I kind of know that already. But this isn't what I read at other peoples sites. They say I can make a couple of thousand bucks in a few months. After all, they did!"

ME: "Don't fall for the greed-merchants. Sure, they may have made that much and have the proof - but they didn't start from the same position you are! Let's get back on track here:

Now you have a site and a list (or at least something that will start building your list) it's time to do some research. There's plenty of messageboards you can hang out at for a start. They are one of the most useful resources I know of.

Then there's the e-zines. Sign up for a bunch (use a spare e-mail address!). Any that you like, stick with. Any that are just endless ads or don't provide the information you need, unsubscribe.

You can also use the Search Engines to see what comes up. Just enter interesting terms into Google (like "Internet Marketing") and view the sites you are offered. Don't pay for anything - at least until you've done a little research to see if the product on offer is worth it. A question in a forum would get you good opinions. And don't forget the ad-words boxes on Google pages. The people who place these have enough faith in their product to pay for visitors, so they are surely worth a look."

NEWBIE: (excitedly) "This sounds cool, but I need a little more practical advice. Like - How do I get money from all this?"

ME: "You're still missing the point. Money *will* come, but make friends first. Profits are made with affiliate programs, products you have created or have resell-rights to, and possibly services you provide. They are all potentially lucrative.

People will be wary of buying from you until they know you. And with the market as it is TRUST is essential. I'm sorry to labour this point but it is very important.

Place your offers strategically at your website, and in your e-mails, but always second to the help, advice and friendship you offer. Give things away - software, ebooks, articles etc. Things like this do wonders for your image. And when you do "sell" it is more about persuasion than blatant in-your-face `Buy This!` advertising.

Copywriting is the way you persuade your `friends` to buy. This is maybe the most important skill you can learn and it comes with practice. Appeal to their *wants* (not their needs) and give plenty of reasons why your product will improve their life. As a famous copywriter said - sell the Sizzle and not the Steak!"

NEWBIE: "I think I get the point now," (laughs). "But can you tell me straight, with no bull, is this just a paper exercise or does it really work? Do YOU actually make money on the Internet, or do you profit from others dreams?"

ME: "Hey! I object to that!" (also laughs). "No, seriously - I do make money. I don't make hundreds of thousands, I don't make enough to retire to some carribean island (yet!), but it is a nice second income. It most certainly is NOT a dream. It's a reality.

You have to go with the flow sometimes, and you have to chalk up bad results to experience. Some things that work well for you may suddenly collapse and you need to start again, but it's all a learning experience. You are always learning. Always!

Spend carefuly. Don't jump into the latest so-called money-spinner, unless you're 100% sure, and make friends before you sell. Or rather, `persuade to buy`.

Find the path you like. Invest the profits, or at least some of them (I know it's hard, but resist the temptation to spend). Running your own business is something many people aspire to, and with the advent of the Internet it's NEVER been easier."

NEWBIE: "Hey, thanks! I don't know it all yet but I'm raring to go. I sure appreciate all your help."

ME: "No problem. Just remember, when you are on a roll be sure to help others yourself. See the business as a long term venture that includes short term rewards, if you know what I mean. I hope I'll be hearing from you in the future. Be seeing ya!"

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Does The Number Of Links On A Page Affect Ranking?
by Jon Ricerca
http://www.SearchEngineGeek.com

Lots of research has focused on inbound links to a site,
but little has focused on the number of links actually on
a page (outbound or to other parts of a site). Many SEO
gurus have recently been talking about something they
call "PR Leak" which seems to be a theory that the more
outbound links you have, the more your page rank on
Google "leaks" away. That concept isn't found in the
academic papers published by the founders of Google, but
does seem to be accepted by a majority of SEOs. I decided
it was time to take a look at the number of links present
on a page and how that number correlates with ranking.

The methodology: I gathered the results of the queries
that were naturally performed last month by myself and
three associates using the two leading search engines and
analyzed them. I counted the number of links on the page
(references to "href") and tabulated the results against
the ranking of the URL in the search results. The
tabulated results were finally converted into a
normalized "ranking correlation." The results for each of
the two leading search engines were kept separate so that
we could discover any differences between the two leading
search engines for this factor.

The resulting graphs show the results for groupings of
number of links normalized into a number between -100 and
+100 showing the likelihood of being ranked higher/lower.
A value of +100 shows that all 10 rankings were in the
proper order to show that pages of the studied value
ALWAYS rank HIGHER than pages of another value. A value
of -100 shows that all 10 rankings were in the proper
order to show that pages of the studied value ALWAYS rank
LOWER than pages of another value. Numbers in between show
the varying likelihood of rankings proportionally between -
100 and +100.

That is the number you see on the Y-axis. On the X-axis,
we have the number of links found. They are grouped into
sets of 10 in order to increase the statistical
significance with the amount of data we had available to
analyze. Here are the graphs for the two leading search
engines:

http://www.SearchEngineGeek.com/graphs/dey01.gif
http://www.SearchEngineGeek.com/graphs/deg01.gif

(Note to webmasters: Feel free to hot link to the above
graphs or copy them to your own site if you publish this
report. Feel free to remove this note as well.)

The number of links were grouped in this way in order to
increase the number of data points available.
Unfortunately it also reduces the precision of the
results. One is able to see that 91-100 links rank much
higher than 1-10 links, but you are unable to see if 77
links rank differently than 79 links (for example).

The result is very conclusive. Both leading search engines
rank pages with more links much higher than pages with
fewer links! Once again, it appears that the SEOs touting
the "PR Leak" theory are simply wrong. If their theory
held any weight at all, we should see the exact opposite.
Pages with more links should rank lower on average.

Notes:

1. There was no exercise to attempt to isolate different
keywords. I merely took a random sampling of the queries
performed by myself and three associates during the month.

2. This is merely a correlation study, so it cannot be
determined from this study whether the leading search
engines purposefully entertain this factor or not. The
actual factors used may be far distant from the factor we
studied.

Jon Ricerca is one of the leading researchers and authors
of the Search Engine Ranking Factor (SERF) reports at
SearchEngineGeek.com. For access to the other SERF
reports, please visit:
http://www.SearchEngineGeek.com

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6. Marlon Sanders Marketing Dashboard
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http://mdash.opportunity.com


You can look at previous issues at:
http://www.netpreneurnow.com/latest.shtml

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