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Netpreneur News 63
Published May 21st 2004.
* This eZine is only useful if you read it. Also
available on-line to bookmark *
This issue: New e-course, new "crazy" pricing, Web Boot Camp, Marlon Sanders, Forum List, Daily Recipe, MyViralAds, Ebook Reviews, Web Copywriting and much more!
Articles: How (And Why) to Blog, Let The Market Choose Your Price?
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Hello ~~NAME~~, and Welcome!
I've finally settled into my new hosting account and everything is more-or-less running smoothly. All scripts are now activated.
I'm quite enjoying using a Blog to add regular updates. It's so
easy I've written an article on how to run your own Blog in the
simplest way possible. The article also contains information on
RSS Feeds and the rest of it and is included in this weeks issue.
Feel free to reprint it if you have your own site or mailing list.
I've created a small Resale Rights e-course to add to the "Total Resale" package sales page. It includes a real life example in the 5th lesson of locating a sales product, uploading and it creating an ad-campaign for it.
The product I chose for the example is a Video Package that shows how to write e-mail and website sales copy, and it's an ideal training exercise if you want to learn what is probably the most important skill you can have in Internet Marketing.
I've also started using a new responder to run NetNews, or at least trying it. It's Ultimate Reply and the HIGHEST subscription level is $14.99 - that's for all the bells and whistles. Ultimate Reply is at: http://netpreneurnow.com/ultimatereply
Lastly, check out ProductPacks for a brand-new "Choose Your Own Price" feature! Yes, you can now pay WHATEVER you want to pay for some top packages :-) http://www.productpacks.com
Yours,
Stuart Reid
Editor
P.S. There's a quick Affiliate Program now in operation at Netpreneur Now using Click Bank. You can currently promote "Ultimate eBay" and "AAA Credit Guide" for 50% Commissions.
See: http://www.netpreneurnow.com/affiliates.shtml
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Marlon Sanders recently overhauled his Affiliate Site. Marlons rightly famous for top-quality programs that sell well, so if you are in need of a high-paying, high-converting affiliate system you can join at the link below. It's all fr'ee and you can earn up to 80% on some products :-)
Visit the Marketing Dashboard site and join Marlons Affiliate program from there:
Web Boot Camp is proving pretty popular and it's easy to see why.
If you have your own list this is ideal to promote to your new
subscribers. It earns you money and trains them at the same time.
Just $20 and with full resale rights ==>
You won't even need to set up your own payment links with this one. It's a Resale system that acts like a 100% Affiliate system. You'll see what I mean...
Ideal to bookmark for when you want to go Forum Surfing :)
In the future I hope to add ezine advertising and other resource pages. They're for my own use as much as anyone elses but I've seen there is a need for some quick link pages such as these. I see wherever anyone mentions Ezine Advertising pages, for example, they get referred to the list at BigDogPit.com. Surely that's not the only Ezine page out there? lol
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I'm starting to venture into the Recipes market. I've purchased "Daily-Recipe.Com" and built a quick site to offer fr'ee Recipes AND promote a recipe package. The whole thing took around 4 hours to make, including buying the recipes (apparently, recipes don't have copyright...) and building the site. The first problem I forsee is that people don't pay for recipes :-) We'll soon see - this is a project in progress...
I've been through the programs I'm promoting and dropped a few. This doesn't reflect on the quality of the programs - it just means I'm limiting the systems I use to focus my attention more. For your information I no longer promote: Kiosk Leads, Smart Subscriber or PermaWorld. They all do what they are supposed to do pretty well - I have no complaints! The "Recommended Programs" page has been updated to reflect this change.
Here's this weeks Ebook Review - focusing on Copywriting.
This is perhaps the most useful skill you'll learn to sell
but you'll be glad to know it's not really that difficult. I
don't know whether it's an art or a science but there's
certainly plenty of advice and help available. Try the selection
below, and of course they're all fr'ee from our Members Site...
2. Scientific Advertising http://www.memberssite.net/members/sciadv.pdf
Claude Hopkins "Bible" of Copywriting and Testing/Tracking. Can be hard work, but many marketers swear by this.
Visit the Members Site Ebook Page to find some more useful books on Copywriting - and a lot of other general marketing volumes also contain valuable advice.
...And don't forget the Video Package we added this month at: http://productpacks.com/copy
There you can *watch* an actual sales letter being written, edited, and polished in real time with David Vallieres.
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My Viral Ads is a new Traffic System that pops-under a ad-list on
exiting your pages. It's pretty neat and controllable, and I've
added it to some of my main pages. It doesn't get blocked by
PopUp Blockers either. One note: careful on using on your main
page or in traffic exchanges as the next page won't load until
the ad-list is closed.
It's by Mike Filsaime of "Dont Touch My Ads" so it's well worth you trying out!
They're not strictly Marketing related so they're not linked from the usual pages. If you want a copy, just e-mail me and ask.
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How To Publish a "Blog"... and why you should!
By Stuart Reid
First, a quick definition for those who do not know what a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated page of your thoughts, ideas, links - whatever.
It's very easy to publish a Blog these days and today I'm going to show you how in a few easy steps. Don't worry - all the sites, services and tools involved are fr'ee.
Before we go ahead I should first explain why a Blog is so usefull. A Blog provides a number of benefits to you and your site and all for very little effort.
1. A Blog will add valuable content to your site. This in turn increases repeat visitors and increases the frequency the Google Page Bot (and therefore how often your site listings are updated) will visit.
2. A Blog can be updated very quickly (especially using the technique I show you below). It's much faster to update than editing your Web Page or sending out an e-mail.
3. Blogs can be delivered as RSS Feeds and this means a user can download software to have your Blog delivered direct to their desktop as and when it's updated. You DO NOT have to pay for sites such as Quikonnex or the new Cory Rudl software. RSS Feeds are NOT new and you shouldn't have to pay for what is essentially a fr'ee technology!
Do you now believe you should publish a Blog? If you do, just read on, and see how easy it is!
First join Blogger.Com - this is a popular Blog service (there are others) that makes the whole process as simple as possible. You just register your details and a title for your Blog.
Why choose Blogger? First, the Google Toolbar has a "Blog This" button that makes updating your Blog childs play. Click the button, and you can publish direct into your Blog immediately - including a link to the web-site you're currently on!
Second, Blogger will add you it's directory and to a notification service AND they will let you publish to their site, though you can set FTP settings to publish to a page at your own domain. For now we'll publish to Bloggers host service "BlogSpot" since they are fast and the only thing they add is one banner at the top. You may also get featured as one of Bloggers daily blogs and gain massive traffic.
Blogger also has a range of templates and you can even edit these directly to personalise your Blog, right down to adding ads or links to your own site (Tip: include a navigation bar). Blogger will also archive your Blog and insert links to your archived months.
Blogger will create a Blog for you in a few steps. At the Blogger.Com main page click on "Start Now" at the top. Enter your Username, Password and Name and away you go.
Once you have your account validated log in and create a new Blog. This is just as simple as creating a user account. Enter a Title and Description, and leave it as a "Public" Blog. Then select host at BlogSpot. Create a subdomain for your BlogSpot then select a template. You can create your own templates but that requires extensive HTML knowledge.
That's it! You have an account and a Blog setup. There are other settings to explore. You can set "Ping Weblogs" to YES in the Settings/Publishing option to notify Weblogs whenever you publish. You can also set "Show Title Field" and "Email" options to provide Titles to your Blog Entries and email a copy of your entries to you. Everything else is OK at as it is.
With your Blog at BlogSpot and your Google Toolbar installed
Go to --> http://toolbar.google.com <-
just set the Blogger function in the Toolbar Options and then click the `B` button in the Toolbar intself. There you have it - one instant Blog entry.
How To Use Your RSS Feed
If you left the Blog settings as standard your RSS feed is at your BlogSpot Address as atom.xml - the number of entries depends on your settings in Blogger, but it's usually a weeks worth. Although the Atom feed doesn't hold *every* entry the end user's client software stores all entries as they come in. Your website Blog has complete on-line archives.
Instruct your readers to download an RSS Reader and to use that address to receive your Blog updates. Below I've included a quick tutorial that you can cut-out and send to your own Blog readers, just change the Blog Address.
That's a big list, so just use the program selected below if you want to get started with a quick and easy client right away.
Tristana Reader -> http://www.charlwood.com/tristana <-
Tristana Reader is a small and quick reader, and there are others including those for Mac OS and web-based services. There's also certain readers that integrate into your browser. Use the link to the "big list" to find one you like. Don't worry, they're nearly all fr'ee!
Once the feed is added just double click it to get a list of headlines and click each headline to get the entry. You can add as many blogs as you want and Tristana will happily keep them all for you.
Blogger itself has a lot of help if you need it, so it's time for me to sign off. Happy Blogging!
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Stuart Reid publishes Netpreneur News and it's Blog. Visit the main site to join the Email Ezine or to view the Blog at: http://www.netpreneurnow.com
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Let The Market Choose Your Price?
By Stuart Reid
Setting the correct price is hard for any on-line business, and there are plenty courses and manuals dedicated to this delicate subject.
You want to have a price that will make you a profit, obviously. But you also want to have happy customers who feel you've charged a "fair" price.
The problem is too low a price will make your product seem inferior. Give-away products suffer even more from this "perceived value".
Conversely, if you charge too much (even though the price may well reflect the time and effort put into the product) you may get many disgruntled customers and many complaints which can have disastrous knock-on effects.
So is there a middle ground?
I'm sad to say not really, but there are a few methods you could try including a "crazy" trial I'm currently testing myself...
The most obvious way to decide your price is to see what the rest of the market is charging. This is not as easy as it sounds, since the "rest of the market" will vary widely.
Standard prices for e-books centre around the "magic" $27 figure, going up to around $47. Most ClickBank Merchants, for example, have a $50 selling limit - hence this price.
Seminars, Courses and one-on-one training services usually go for FAR HIGHER prices, up to (and over) a thousand bucks. This is out of the league of most marketers.
There are two ways to look at the problem. A Seller can either earn his daily bread by selling many copies at a low price, or selling a few copies at a high price.
10 x $40 = $400 and $4 x $100 = $400
I've kept the numbers simple, math is not my strong point!
You can see a lot from that comparison. You will probably put in the same effort to make those four sales as you would ten, right? It's what marketers have told you for a long time.
You'll find many high-ticket items are sold through affiliate programs. This is so the merchant and the affiliate can have a good cut - and the increased exposure from the affiliate army usually outweights lost sales due to the higher price.
Basically, a buyer can pay as much as they want for the item, and be allowed to take it guilt-free. It's like a donation, but it's paid in advance.
Using PayPals "donate" feature it's easy to implement in this in any site.
Why not give it a go on some of your lower-priced items? You may be surprised at the result!
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Stuart Reid is webmaster of http://www.productpacks.com and currently sells many Product Collections of ebooks, tools, reports and guides, many on a "Pick Your Own Price" basis.
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As it says, the best marketing deal I have yet come
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2. Google Cash!
Proven plan for using Google Adwords to create
profitable income-streams mainly using affiliate
programs. This WORKS. http://www.netpreneurnow.com/googlecash.html
If you want to contact me for any reason or to suggest anything
for the site, the ezine, or perhaps arrange ad-swaps or product
reviews use this address: mailto:webmaster@netpreneurnow.com
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