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can go to this page. Each issue if Netpreneur News carries a Tip, an Article, and reviews of Software, Programs and Websites. Ads are kept to a minimum.
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I stumbled across a very simple formula that
sells products like crazy. If you're interested
in selling your products by the hundreds or
even thousands, check out this URL I ran
across:
This issue: EBEI, DTMA, Guru reviews, Forums list, More!
Articles: 1.How to ensure your efforts = profits
2.Google Adsense and Adwords
Hello , and Welcome!
This weeks success story is EBEI. I'm sure by now you've received
the "2000 Leads for $1" email from me :-) I'll be honest with you:
that deal IS true, but EBEI is far more than just that. I'm using
the current Leads offer as the `hook` but that's just the icing
on the cake.
EBEI is now a strong, secure, industrial-strength email solution!
I've run Netpreneur News on their servers for almost 6 months now,
and lately so much as happened (almost daily) that I can't believe
I was happy with the `old` EBEI! There has been one glitch, which
was a downtime of around 5 days, but that is the exception rather
than the rule.
EBEI (Empire Building Essentials International) gives you access
to a bargain (but still quality) leads source, a bullet-proof
(read spam-proof) Autoresponder. You also get lead-capture pages,
not just for EBEI but for other opportunities such as Cash
Culture, Ezine Blaze, etc. There's monthly bonuses of e-books
and more. It's also an opportunity in it's own right.
See... EBEI is part of the Ultimate Free Downline club, so it's
the first paying program from that group. You get $8 per tier 1
and $4 per tier 2 referral and bonus shares. This is, of course,
recurring - so 2 or 3 signups will give you a totally fr'ee
pro-autoresponder system.
(and while you're there why not join opportunity.com from the
pop-under too? It's a great link cloaking/list building/hit
tracking tool - and of course, that's fr'ee).
`nuff said.
Oh, and don't forget - if you want to read more between issues
I have a updated Marketing Blog over at the website! Click Here: http://www.netpreneurnow.com/weblog.shtml
There's a distinct possibility this ezine will become a `Blog
Digest`. You won't see much difference here, but it means that
the ezine is written `Live` each week - pretty cool, eh?
Yours,
Stuart Reid
Netpreneur Now
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As promised, here's this weeks Ebook Review - focusing on
Promotion and Traffic Building. All these books are for
download in the Members Site at http://www.memberssite.net
Click to enter the site, then click on EBooks in the left
menu. Last week we covered "Affiliate Marketing", see Issue 60
for those ( http://www.netpreneurnow.com/issue60.shtml )
1. Autopilot Traffic Streams
Direct Link: http://www.memberssite.net/members/atbsp.pdf
This guide from Ewen Chia consists of a number of articles
dedictated to helping you setup little 24/7 traffic systems.
It covers article advertising, expired domain traffic,
linking tactics, and much more.
2. The Free Advertising Handbook
Direct Link: http://www.memberssite.net/members/freead.exe
This book from Bryan Winters covers more cool techniques
including starting your own Traffic Virus, quickly making
a fr'ee ezine, important search engine tips, running an
affiliate program and more.
3. Traffic Frenzy
Direct Link: http://www.memberssite.net/members/frenzy.exe
This book gives you a good grounding in many promotion
techniques. The list includes Search Engines, Directories,
Pay Per Click Search Engines, Meta Searches, Banner And Link
Exchanges, Ezine/Newsletter Advertising, Traffic Generating
Programs, and a selection of Links and Articles. Note that
this book promotes "Optin Frenzy" heavily, but this doesn't
detract from the information.
These are from Theresa Cahill, of My Wizard Ads fame. In
essence they are article collections but provide a wealth
of information on almost every aspect of promotion, from
someone who knows her subject well.
I love Theresa's articles - they always seem to read
different from the usual and give you important little
tidbits of information. Her articles don't outstay their
welcome. They get to their point in a friendly way!
(As a bonus Marketing Tips 2 comes with a web-page and
promotional materials to market it.)
You can also go to the Tools section at MembersSite.net to
get Credit Power, Crazy Browser, Safelist Blaster and
the Ad Blaster. AND... don't forget to visit our Traffic
Page ( http://www.netpreneurnow.com/2traffic.shtml ). There's
more links from there to the Hits Exchange page and for
the Viral Rotator offer (50,000 hits for $10)
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Have you seen Ezine Fire lately?
I mentioned it when it launched a few months back, but on a
recent visit just to check out what's new I was pleasantly
surprised. You now get the same subscriber building ezine
traffic exchange system - but with whistles and bells.
The Ezine Cover generator is still there. You can basically
build a nice cover graphic for any report, ebook, etc just
by using templates. They've also added a cool Ezine Filter
tool - that will format your text to any width AND replace
filter-sensitive words with friendly variations. You know,
replace all the `free`s with fr^ee...
Then there's the Article Database... and there's a premade
Ezine you can use... and there's tons of promotional tools
and there's...
Simply sign up and start earning credits from ads that are
displayed whenever your computer is idle. It's not a screensaver,
but rather a small box that appears now and again.
You set your own ad in HTML (with the built in designer) and let
the system do the rest!
Once you're a member, start promoting your own referral link to
gain credits and CASH. Yes - you CAN earn cash from a fr'ee
program.
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The About.Com Directory is huge professionaly produced guide to,
well, just about everything. It has editors for each section and
covers daily news, articles, tips, downloads, forums, and
everything else you care to mention. You can easily get lost in
some of the categories!
You may have come across About.Com on your internet travels before
since they rank high in the search engines. But... have you tried
the Marketing section? It's worth spending some time in there and
it's a worthy bookmark. The address is:
Here's a neat collection of ideas from Don Alm. There's 25 in total
and they are NOT internet based! If you want some quick big-buck
businesses you can run on less than $50 startup cash, look here.
And before you wonder it's not trying to sell you anything. They're
just quick-and-dirty ideas :-) You can pay for the entire guides
but there is really enough on this page to get you thinking.
Check his homepage too. He's a cool "no-bull" kinda guy. I don't
know him personally but he's of the old-school get out there and
do it camp. He focuses on providing services to businesses, such
as ad-boards etc. His business-to-business tactic emulate other
`legends` such as Gary Halbert who say you should go for less
volume of sales at a higher price, than try to target the mass
market at a low price. It's easier to make 10 sales at $100 than
100 sales at $10 :-)
You'll also find his advice regularly at the
"Seeds Of Wisdom" message board (link below)
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Here's the latest list of top messageboards and forums. You can
guarantee you'll come away from these with tons of ideas, or
your questions answered, or both! Bookmark them all. Highly
recommended.
In addition many of the programs you are a member of will have
a forum. I know (to name a few) that Push Button Publishing, SFI,
ListFire, Permaworld and Revolution 9 have great forums. Make
sure you bookmark any you see on your travels and visit a couple
of times a week.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Here's a cool site where a lot of people post a lot of reviews
about Gurus and Systems/Programs they have joined.
Be warned - it's very US-centric and there's a lot of disgruntled
purchasers there! Some of the messages are pretty funny to read.
Before buying anything remember two things: 1. Make sure it's
money you can afford to lose and 2. Do some research and be sure
you believe the system will work FOR YOU. If it involves selling,
can you deal with that? If it involves web marketing, can you
write and use the Internet?
Most programs you see ARE NOT SCAMS. In most cases they do
deliver what they promised - it's just that YOU expected it to
be easier / faster / more complicated / less complicated. In
fact it's good salesmanship that makes the product appeal :-)
In everything the old latin motto is true: Caveat Emptor (Buyer
Beware)
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
One to look out for: Gmail! Google is testing their own
Webmail destined to be a Hotmail Annihilator. It will have
1GIG of space, be fully searchable, and offer text ads
unobtrusively, keeping it fr'ee. Should be a winner, and I'd
bet the advertising will come from AdWords in some way. Imagine
your pay-per-click ads targeted to email content, and served
at the point where the user reads?
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How can you be sure that your marketing efforts will generate
profits?
Copyright 2004 John Taylor
There are several ways to ensure that your adverts are
responsive let me outline my top ten response boosting
techniques:
1. An attention grabbing headline is crucial. Yes,
headlines are one of the most important elements within
your web pages. The majority of professional copywriters
have been known to spend as much time on headlines as they
do on all other elements of an advert or web page combined.
The purpose of a headline is to grab your targeted
prospect's attention and pull them into your advert or web
page copy.
2. Get inside the mind of your target audience. Don't write
for everyone, write for a real person. When you are writing
your advert address it to one specific individual who is
representative of your target audience.
3. Get your prospect to think in the here and now, build
some urgency into your copy. Where appropriate you can
improve responses by making special limited-time offers
that encourage them to act right now. However, you should
always impose a real deadline; you can really undermine
your credibility with false deadlines.
4. Again, keep your prospect in the here and now and
encourage your them to take action immediately. Yes, make
it unmistakably clear exactly what they should do with
language like "click here right now".
5. It goes without saying that for maximum response you
should constantly test and refine your copy to determine
which alternatives are most successful. Once you have a
proven "control" advert or web page, you should continue
testing in order to increase your responses even more.
6. Collect examples of successful copy. I have a folder on
my computer where I save copies of adverts, headlines and
even complete web pages. When I am writing a new advert or
web page I skim through my file and it helps to get me
thinking about writing my own copy.
7. Include testimonials in your copy, they can be very
effective in overcome your prospects natural resistance.
Always ask permission before using a testimonial and
include as much concrete detail as possible to add weight
to the testimonial
8. Informative, editorial style copy can be significantly
more effective than copy that looks like an advertisement.
Be creative and find ways of formatting your copy in a more
editorial style.
9. KISS - Keep It Short & Simple. Don't use long paragraphs
and sentences; break your copy into smaller paragraphs and
sentences and include only one main thought per sentence.
Don't ramble and don't try to pad out your copy with
unnecessary words.
10. This may seem like a contradiction to number nine.
Always describe your product or service completely. People
are prepared to read long sales letters, as long as they
find them relevant and interesting. But nobody will want to
read boring copy!
----------------------------------------------------
John Taylor is the author of "Learn over Twenty ways To
Improve Your Conversion Rate and Multiply Your Profits" - A
Special Report that contains a wealth of information on
professional testing and tracking techniques that can boost
your conversion rate and generate increased profits. To
learn how testing and tracking can boost your profits click
this link now: http://www.test-and-track.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Quick roundup of previous recommendations:
2. The Best Deal Ever
As it says, the best marketing deal I have yet come
across. Just take a look, no room to explain here! http://www.netpreneurnow.com/bestdeal
3. Google Cash!
Proven plan for using Google Adwords to create
profitable income-streams mainly using affiliate
programs. This WORKS. http://www.netpreneurnow.com/googlecash.html
4. Infinite Revenue
Very Cool members site includes hosting, responders,
products, seo optimisation and much, much, more. Now
offers a $5.95 Trial - Grab it! http://www.infinite-revenue.com/go.cgi?id=essjayar
5. Smart Subscriber 14-Day Trial
The only ezine that pays! Get instant income streams and
your own eZine fr'ee for two weeks over at: http://smart.thegurumarketer.com/?c=22281
Google AdWords and AdSense - A dynamic small business marketing duo
Copyright 2004 John Jantsch
Unless you have been living under a rock for the last year
or so, you probably know that Google has become the king of
the search engine hill. There are many reasons for this but
number one in my opinion is that above all else they put
value on content. Today I want to introduce you to two very
powerful small business advertising options created by
Google.
These two ingenious programs have all but revolutionized
the way advertising is done on the web. Warning: If you are
thinking..."web advertising isn't for me, I just need a few
more clients around the block"...you better read this or be
prepared to have your competitors eat your lunch.
Goolge AdSense - Again content is king at Google. This
program allows web site "publishers" to add some code from
Google and receive "content relevant" ads on their site
from other site owners. Here is an example - those ads in
the box on the right of the page are delivered by Google
and are matched to the content on the page. When someone
surfs to the page and decides to check out one of those
ads, the web site owner earns a portion of the advertising
revenue that Google collects.
The key here is that if you go to a site about quilting,
you will see ads about quilting and not about dog grooming.
I know this sounds so obvious but Google was the first to
really figure this out.
This program has worked so well that some website owners
are actually building content specific sites and paying for
them solely through AdSense revenue. Small business owners
should consider adding this feature to pages on their site
for several reasons.
I've already mentioned the fact that there is money to be
made, but what many site owners are finding is that
because Google is so respected and because the ads are
highly targeted...they are no longer looked at by surfers
as ads, they are looked at as content.
Some will even go as far as to say that by putting the
Google ads on your site you actually better your chances of
higher rankings with Google. Google flatly denies this
claim and I don't think it is true but I do know that
Google AdSense ads should be on every small business
owner's site. (Google AdSense)
~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Another Warning: This is somewhat complex stuff. This
article is only meant to introduce you to the power of
these programs. Check out Google Cash by Chris Carpenter
for a deeper understanding of ways to make this work for
you.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Google AdWords - I've already talked about those ads you
see on websites, well those ads need to come from somewhere
don't they. AdWords is Google's program for advertisers.
Any site that wishes to participate bids for "keywords"
that are relevant to their product, service, or site and
then creates ads to attract hits. These ads show up on
private websites, like this example, and on the right side
of Google search results like this search for "Free sales
letters and tools" As you can see from this Google search
you received the content related sites that you searched
for but you also get some related ads that are sponsored.
Now here is where Google is genius. Instead of simply
subjecting surfers to any ads that anyone is willing to pay
for, they actually police the ads that are running. On some
pay per click programs, whoever is willing to pay to most
wins. Google uses a performance model. In other words an ad
that is the most relevant and therefore receives the most
clicks will move ahead of an ad that may pay more but isn't
as effective. This simple philosophy is why Google has
quickly dominated the PPC world.
Okay...and now the really big innovation
Regional targeting. Google recently introduced a system
that allows advertisers to target certain metropolitan
markets only. In other words, a remodeling contractor who
only wants to do kitchen remodels in say, Denver, can bid
on the keyword phrase "kitchen remodel" and only have his
ads show up for people who live in and around Denver.
The implication this has for local small business owners is
staggering. In the example above, our Remodeler can now tap
into highly targeted web traffic for pennies per lead. In
my opinion, small business owner who learn the ins and outs
of this medium will dominate their markets. (Google AdWords)
Look for more on this topic in the future.
----------------------------------------------------
John Jantsch is a marketing consultant based in Kansas
City, Mo. He writes frequently on real world small business
marketing tactics and is the creator of “Duct Tape
Marketing” a turn-key small business marketing system.
Check out his blog at http://www.DuctTapeMarketing.com/weblog.php
P.S. If John's article has whet your appetite for Google
then Google Cash, as he mentions, is the best practical
guide to this form of income.
We've included two fr'ee reports at that link for you.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Please join our new responder BEFORE we close this existing
one! ALL people who join and confirm this responder will get
a free copy of a top marketing collection, worth over $50 and
not available from the Members Site...
I'll keep mentioning this new responder before the changeover
which will be sometime in the next few months. To keep receiving
Netpreneur News after this date you MUST join & confirm!
The new responder will be much smaller than this current list
as it will contain only those of you who are SERIOUS about
making money and it will remove unwanted emails and fake/expired
signups.
If you want to contact me for any reason or to suggest anything
for the site, the ezine, or perhaps arrange ad-swaps or product
reviews use this address: mailto:webmaster@netpreneurnow.com
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proven customers.You can't beat this. It's FR.ee. http://www.trafficswarm.com/adm/c.cgi?trafficswarm&News1
(Traffic Swarm Pro now also gives you a unique
product to resell each month!)
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Why should you struggle so hard to succeed online?
We have the tools, the software, the support, the
marketing success system already in place.
Marketing Is Not A Science It Is An Integrated System http://www.isoprofitcenter.goldrushing.com/
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We provide you the training and marketing power
That will create wealth and prosperity for you!
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