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Netpreneur News 55
Helping you succeed Online
This issue: Pushbutton Update, Free Gifts, The 11
Things 99% of Sales Letters do Wrong and more!
Welcome to the 55th edition of Netpreneur News! This is
our second `shortened` issue and I must say it's refreshing
to just edit this simplified ezine and I'd say most of you
agree with me. A quick read packed with information is
MUCH more useful than a large email that would probably
never get read anyway :-)
Before we go on here's a quick roundup of the latest Prize
Winners. You all win a copy of Internet Profits Pack, and
you've been individually emailed the link to grab this
amazing bonus. In case you don't know what this package
contains you can visit: http://www.instant-ebookbiz.com
Winners, in no particular order, are:
Marcey Low
Kirk Leddon
Webmasters Trail
Ken Burgess
Sharon Young
Sylvia Barber
Congratulations to you all, and commiserations to everyone who
missed out on a prize. There's a special email link below for
another great software collection where EVERYONE wins!
Remember to win your own software, ad space, memberships
and more just look for the adcodes in any email from us!
And while we're talking about software I've just uploaded the great
ebook "$14,447 Profits in 16 Days" to your Members Site. In this John
Deverau details how he used PushButtonPublishing products to create his
own infoproduct and made thousands, in a short time, using only fr'ee
advertising methods!
Recently I logged into Push Button Publishing and was
pleasantly surprised to find that Bryan has added yet another
service to this remarkable program, called Push Button Income.
It's a complete site you can download, customize, and upload
to your free pushbutton Webspace and use with your free
pushbutton Responders. The site includes an attractive design,
incorporates real content (articles etc) and utilizes a number
of affiliate links to well-paying and professional programs.
It even comes with its own ezine delivered from your own
site and your autoresponder series ready configured. I've read
that the value of a professionally built site like this is as
much as $500 and I can believe it!
This is really yet another ace for the pushbutton pack and I
highly recommend that those of you who are NOT members please
at least take a look at what's on offer!
Check the page, sign up for the ecourse (a 5 parter on Advertising
for Dummies :-) ) and remember always that everything you see and read
could be yours.
DOn't forget Pushbutton Publishing has long been my number 1
program and the collection includes tons of resell rights
products, plenty of tools, help and advice and a specially
written report that teaches you everything you need to create
an income using this program. Oh, and don't forget the services
such as Hosting, Autoresponders and Ad Tracking all included in
your membership!
---------------------------------------
Those of you who remember Commission Spyder (which is going
strong) may be interested in the sister program, SpyderFire.
This great site provides you with a list-building system, an
income producing product and a novel way to market the entire
system.
YOur main task is to customize the free ebook and just give it
away. The SpyderFire takes care of the rest!
The book is called "Secret Autoresponder Formulas of the Wizards
Of Followup" - a mouthful of a title but a great read.
Grab the book yourself from the members site or use the direct
link below. SpyderFire will only take a few minutes or so to set up
then you can set it loose!
Please don't underestimate the effectiveness of a proven system
like this. Spyderfire will contact and train your downline for you,
and it's completely free to use.
You can get some great tools such as Spyder Surfer Pro and Biz
Automator with your free membership.
There are two levels of Membership (the free one is still great) and
the system incorporates a randomizing feature so you can even buy
extra rotation shares, should you wish.
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Quick roundup of previous recommendations:
You can look at previous issues at: http://www.netpreneurnow.com/latest.shtml
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This issue's comp entry is a little different. I'm `cleaning` this
list and would like everyone who wants to be sure of receiving
Netpreneur News in the future to join our 2nd responder. This
is a double optin responder and you'll need to confirm your
subscription once you join.
I'll keep mentioning this new responder before the changeover
which will be sometime next year. The reason is I don't want
anyone to miss out and as a sweetener I'll be providing a top
marketing collection for download to everyone who joins and
confirms the new responder. This is a great product worth over
$50 and is ONLY available from the new responders confirmation
letter. *It's NOT in the Members Site!*
The new responder will be much smaller than this current list
as it will contain only those of you who are SERIOUS about
making money and it will remove unwanted emails and fake/expired
signups.
You MUST join in order to continue to receive Netpreneur News. Please
don't forget that you need to CONFIRM the new system (double-optin)
to ensure you are added to the new list and you receive your bonus.
You have NOT joined until you get the `Subscription Successful` email.
Next Issue:
Free deal for your own leads site, 50 free leads, and a pre built
downline; plus the usual articles and a roundup of the latest offers
and news.
The 11 Things 99% of All Sales letters Are
Doing Wrong (Including Websites)
By Brain Keith Voiles of briankeitherkillercopy.com
I have to laugh sometimes when I'm busy writing
and critiquing copy for clients. Sometimes they
just bust me up. (And sometimes I just bust myself
up!)
People are curious... sometimes they flat-out bug
the snot outta me. But other times (when I'm a bit
more calm) I get really intrigued at "what that
guy must be thinking right now".
For example... what would you think if you read a
website headline that went like this:
"FASTEST CASH EVER ! WE ARE SO SURE YOU WILL MAKE
MONEY THAT WE WILL PAY EVERYBODY WHO VISITS THIS
SITE $5.00 TO CHECK IT OUT! NO QUESTIONS ASKED !
TRY THAT ON FOR CASH !"
Oh man!... that stuff scares me! Sheesh... what
are they trying to do? The thing's in ALL CAPS...
so it's like they're yelling at the top of their
lungs at me!
Then, they really show their intelligence level
when they put a space in-between the last word of
the sentence and the exclamation point!
What an idiot!
Do they *really* think that headline is gonna work?
Well... believe it or not -- I see this sort of
stuff more often than NOT! And that's why I've
plopped my fat rear-end into this chair and am
writing to you now.
I'm going to tell you at least 11 things that almost
every stinking Internet salesletter and website is
doing wrong -- and what you can do to fix it.
So let's get started...
Problem (#1)
You don’t slave over your headline!
You have a sucky, pathetic, wimpy,
spineless headline that doesn’t grab
your prospect by the throat and
practically force him to read your pitch!
That’s right… I said, “you didn’t
SLAVE over your headline!”
Am I right… or what?
People are lazy by their very nature – and
that’s okay… it’s just the way it is. But
when you’re trying to compel someone to hand
over their hard-earned cash, the last
thing you want to be is lazy.
You need to be writing 100 headlines OR MORE
for each ad or salesletter you write! This
may sound unreasonable, and certainly
difficult – but if you push yourself and model
other, successful headlines, you’ll be
able to come-up with 100 headlines or more.
Trust me on this… it’s worth it to
push yourself past the 100-headline mark,
because here’s what happens: once you’re
up to about the 30th headline,it’ll suddenly
dawn on you that if you combine headline
number 13 with headline number 7, you’ll have a
killer headline for number 31!
And by the time you’re hitting headline 70,
you’ll have well over a dozen KILLER headlines
to choose from.
You see, by pushing yourself to 100 or more
headlines, you’ll come-up with the very best
of the best headlines. (And you can even
test them against each other.)
I’ve done hundreds of critiques for people who
are trying to write their own copy. And I can
always tell when a person has really pushed themselves
to get a killer headline, and when they haven’t.
It’s so stinking obvious to me.
I challenge you to do it! Push yourself
to get past that sucky, pathetic, wimpy,
spineless headline you’ve got and create a
compelling masterpiece that grabs your
prospects by the throat and practically
forces them to read your pitch!
Slave over your headline!
Problem (#2)
Your opening absolutely stinks… it’s boring,
predictable, and you spend way too much time
“clearing your throat” rather than getting to
the point.
It just something that writers do.
They spend 2, 3, or more pages “getting their
thoughts together”… or, put a better way by
the master copywriter John Carlton… “clearing your
throat”.
And business-owner-copywriters are no different.
You’re uncomfortable with writing the opening your letter, and
so you just end-up going with whatever spews out.
Well, that’s the wrong approach.
Here’s something that almost always works:
After you’re “done” writing your letter or website copy,
read the copy out loud and pay attention to the “momentum”
of your voice. It’ll take a page or two, but once
you’ve gotten past the “throat clearing”, your copy will
pick-up a pace of it’s own… a “beat” of it’s own.
Once you feel or sense that “beat”… that “rhythm” kicking
in STOP READING AND NOTICE WHERE YOU’RE AT!
More than likely, that’s the exact spot
where your letter REALLY needs to start!
Am I saying you should AXE the pages that
lead up to that point?
Yeah… pretty much.
Your edit may not be that dramatic… but you should do all
you can to get that part of the letter onto the first page
that you can! Because 99% of the time, until your
letter hits that “rhythm”, you’ve just been clearing your throat!
Problem (#3)
You make segues in your copy with subheads instead of
allowing your copy to continue to flow like a one-on-one
conversation would. Subheads aren’t bad to use… just
make them a part of the whole conversation rather than
as a subhead used in a book or article.
Subheads are the lamest way to change the topic in your
copy that was ever invented! Do they work? Sure… they
work. But consider this: your copy should be a conversation
between you and your prospect… one-on-one… as if the
two of you were sitting across the table from each other.
Now, obviously you don’t “get” their part of the
conversation… but you CAN anticipate all their
“Ya, but’s” if you’re careful and if you pay
attention. (I’ll leave that for another article).
Now, if your copy is essentially a conversation – imagine
this: you actually are sitting at a table having
lunch with a prospect and you’re giving him your
pitch, and then suddenly you stand up on top of
your chair and yell out the SUBHEAD of your next topic!
Are you with me?
Conversational copy doesn’t require
“topic-changing-subheads” because conversational
copy tends to flow – like a conversation flows!
Problem (#4)
.
.
.
.
....To be continued.
By Brian Keith Voiles - Master Copywriter
P.S. If you want to get the second half *early* you'll have
to visit Brian Keith Voiles website and singup
for his FREEE newsletter.
If you want to contact me for any reason or to suggest anything
for the site, the ezine, or perhaps arrange ad-swaps or product
reviews use this address: mailto:webmaster@netpreneurnow.com
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