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Your Sites UNIQUE Selling Point.

By Stuart Reid

To stand out from the crowd your site must be "unique" in some 
way. There are only THREE ways you can be unique:

1. A unique Selling Price.
2. A unique Feature.
3. Unique Quality of package, inc. Bonuses.

It's best if you can do all three. If your product or site is
TRULY unique (i.e. one of a kind) then you do not need the 
others as you have nothing to compete with. You can then sell it 
for as much as the market will bare!

1. Unique Selling Price.
Basically, undercut the nearest competitor. If you price is 
lower but of the same quality then you should get more sales. Do 
not undercut to a point where you are not making enough profit 
UNLESS it is a loss leader.
If you can afford to give the product away and others are 
charging for it then that is the Unique Selling Price of $0! 
Beware selling some things too cheaply or giving them away. It 
can make the product appear to have less value. It is a fine 
balance.

2. Unique Feature.
This could be anything. You really want something that no-one 
else is offering. The feature could be a tie-in with someone 
else (a joint venture) or it could be a more recently updated 
version of something. It could be more compact, have a better 
guarantee, have a better warranty, or just `do more`. Anything 
that gives your product more value than the next. As an example 
say you are selling Autoresponders. Your Autoresponder could 
offer more messages, give you more reports, allow you to 
customise more or just come with a better money-back guarantee. 
If you are selling on the basis of a Unique Feature then you can 
get away in some cases with charging more, BUT if a better 
feature is combines with a low price then you should be onto a 
winner!

3. Unique Quality.
If your product is just of a higher quality than the next man's 
then that is your feature. If it's an e-book, it could be more 
comprehensive. If it's a package then it could have more bonuses 
thrown in. Higher quality could be just style, rather than 
substance. For example a better web site. This is still a 
selling point. Don't mislead anyone - just give a better 
presentation! If your item is built to a higher standard than 
the next then yours is the one that will stand out from the 
crowd.

With the proliferation of websites, MLMs, Biz Opps and the rest 
you really need to spend a moment figuring how to make your site 
memorable. Without at least ONE special feature you won't get 
the sales you deserve. Go for it!

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Stuart Reid is the publisher of Netpreneur News and
webmaster of Netpreneur Now! Visit us for weekly
tips, reviews, recommendations and more. Free ad and
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